Chick-fil-A Peach Bowl Rights a Wrong


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ATLANTA (Dec. 21, 2004) – The Chick-fil-A Peach Bowl, with enormous support from its title sponsor, Chick-fil-A, and help from the Georgia Dome and other Bowl sponsors and promotional partners, has secured sufficient tickets to fulfill every order made through their office – completely alleviating the ticket shortage that caused the Bowl’s oversold situation.


“From the minute we discovered we had oversold our ticket inventory, our staff has been completely dedicated to finding a solution and filling as many orders as possible,” said Gary Stokan, Chick-fil-A Peach Bowl president. “Our entire bowl family came together to right the wrong we caused and we are relieved to announce today that all orders have been filled.”


Due to an overwhelming number of ticket orders that nearly incapacitated the Bowl’s ticket office Nov. 25, 606 orders were taken – totaling 2,780 tickets – that the Bowl could not fulfill before the ticketing system was shut down.


“Getting through this has been a total team effort.” Stokan said, “but there is no doubt that Chick-fil-A was the MVP of that team. They took the lead and unselfishly donated back to us more than a thousand tickets to help fill orders from Clemson fans. Their willingness to give up their own tickets was truly inspiring.”


In total, Chick-fil-A returned 1,200 tickets by reaching out to its staff, suppliers and individual restaurant operators. Even children in Chick-fil-A’s foster care program, WinShape Homes, returned 325 tickets to the Bowl ticket office for redistribution.


“Anything with Chick-fil-A’s name on it represents our brand and we take it very seriously,” said Steve Robinson, Chick-fil-A senior vice president of marketing. “We enjoy such a tremendous relationship with the bowl staff, and I truly appreciate the professionalism and spirit they exhibited to work out a positive solution and satisfy the fans. It is our tradition at Chick-fil-A to please our customers, and through the combined efforts of the Bowl staff and the Chick-fil-A family to quickly respond to the need for tickets, we have been able to accomplish this.”


The Chick-fil-A Peach Bowl’s efforts to fulfill the remaining 1,580 tickets included working with the Georgia Dome to construct additional seating, utilizing more of the Dome’s executive suites and reclaiming additional tickets from vendors and other sponsors.


The Bowl has committed to mail out all its ticket orders by Dec. 22, with the hope that all ticket purchasers will receive their tickets in time for Christmas.


“We’re just very thankful we could accommodate all the orders of the passionate Clemson fans,” Stokan said. “And it should be a record crowd. Between the orders we took and the number of tickets that Clemson and Tennessee oversold through their offices, we could have sold 100,000 tickets to this game.”


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