Clemson University and Nike extend apparel contract


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Nike's contract with Clemson will pay $23 million through 2023
Nike's contract with Clemson will pay $23 million through 2023

CLEMSON – Much of the talk that surrounds big-time college athletics and their financials centers on television contracts, but apparel and uniform contracts can even the playing field for teams not in the SEC and Pac-12.

For Clemson, that means renegotiating its contract with Nike – a process that took over 18 months but was recently finalized and signed.

In 2013-2014 – before the new contract went into effect – Clemson was set to bring in one million dollars in cash and product from Nike. That may sound like a lot of money – but compared to North Carolina (3.45 million), Florida St. (4.2 million), South Carolina (3.1 million from Under Armour) and even Virginia (1.5 million) – Clemson was significantly behind. The original contract stipulated $600,000 in apparel and $400,000 in cash as part of the million dollar value.

After speaking with Assistant Athletic for Communications Joe Galbraith, TigerNet has learned that after signing a new Nike contract that will run through 2023 Clemson will bring in 23 million dollars in cash and product over the course of the contract – or 2.875 million dollars per year, not including any on the field performance bonuses such as Clemson football making the College Football Playoff or basketball garnering a NCAA Tournament berth.

The new contract brings Clemson into third place in the ACC as far as apparel contracts and fourth if you count Notre Dame’s unprecedented estimated nine million dollar contract with Under Armour.

Part of the rollout is already visible – Clemson’s baseball team is sporting Nike uniforms and shoes this season. There are still contracts with Easton for bats - along with significant cash - and New Era for the hats, but the New Era contract runs out next year.

Associate Athletic Director of Finances & Facilities Graham Neff spoke with TigerNet earlier this week to break down what the new contract meant for the athletic department and one of the biggest changes brought about is that all Clemson programs are now completely Nike.

“It has been renegotiated over the last 18 months or so and was signed earlier this year,” Neff told TigerNet Monday afternoon. “We're under those new terms, which is an increase in total value of the product - more product trade supported to the department, more branding mechanisms - a total department deal. You've seen the change with our baseball program.

“We had a couple of other sports in rowing, volleyball and men's golf that weren't fully Nike and now all programs are fully Nike with some exclusions for bats and golf clubs and competitive type things that give our coaches flexibility to have other manufactures. It's a total department contract that has increased the term and value of the commitment.”

Some head coaches have separate contracts with apparel companies –Nike, Adidas and Under Armour – but Neff said that isn’t the case for Clemson’s head coaches Dabo SwinneyDabo Swinney
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and Brad BrownellBrad Brownell
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.

“We've actually worked so that - there actually some apparel contracts that do pay coaches directly - all of the value of the apparel contract here at Clemson comes to the department and then we pay out directly to our coaches from there,” Neff said. “There's no direct compensation from Nike to our coaches. There are ways that it's constructed, but not in our contract.”

However, Swinney and Brownell will make appearances at Nike clinics or camps as part of the agreement.

Nike leads the way in college football as the first seven teams in the final college football rankings all sport the Nike swoosh – Ohio St., Oregon, TCU, Alabama, Michigan St., Florida St. and Baylor.

*A quick look at the top apparel contracts
NOTE: These numbers may include guaranteed licensing dollars and are not included in the numbers for Clemson's contract, which are incremental.

1. Notre Dame (Under Armour) $9 million (estimated).
2. Michigan (Adidas) $8,200,000.
3. UCLA (Adidas) $7,500,000.
4. Kansas (Adidas) $6,375,000.
5. x-Tennessee (Adidas) $5,550,000.
6. Florida State (Nike) $4,400,000.
7. Auburn (Under Armour) and Maryland (Under Armour) $4,300,000.
9. y-Arizona State (Adidas) $4,225,000.
10. LSU (Nike) $4,200,000.
x-Tennessee is switching to Nike in 2015-16.
y-ASU's Adidas deal starts in 2015-16. It currently is with Nike for $2,110,000 in 2014-15.

*Source: Portland Business Journal


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Subject (Replies: 75) Author
spacer New Story: Clemson University and Nike extend apparel contract
TigerNet News
spacer Glad we're sticking Nike
Tiger Woods
spacer So our brand new contract pays us less than SC, FSU, and
Clemson81to85
spacer Tell 'em coot81to85
clemson80tiger
spacer Re: So our brand new contract pays us less than SC, FSU, and
clemtiger117
spacer Re: So our brand new contract pays us less than SC, FSU, and
tmac9wr
spacer HOLY CRAP
Tiger Woods
spacer Re: HOLY CRAP
clemtiger117
spacer I don't agree with much of what you say, but
champs8487
spacer Re: He is a loser. i can beech with the best of them but I
peanut
spacer Re: HOLY CRAP
drost22
spacer Knew he was lying when he originally posted it***
CM Shack
spacer Re: Knew he was lying when he originally posted it***
tmac9wr
spacer the Game is the Game***
CM Shack
spacer Re: So our brand new contract pays us less than SC, FSU, and
allorangeallthetime52®
spacer Re: So our brand new contract pays us less than SC, FSU, and
drost22
spacer Re: So our brand new contract pays us less than SC, FSU, and
Litefoot®
spacer How many fans and alumni do you think we have compared to
TigersAndCubs
spacer Clemson has one of the World's most recognizable brands
Tigersense
spacer Re: Clemson has one of the World's most recognizable brands
uproar84®
spacer Re: So our brand new contract pays us less than SC, FSU, and
74TIGER
spacer Re: So our brand new contract pays us less than SC, FSU, and
tmac9wr
spacer UA has to overpay, their gear sucks....Click Clack my a$$***
CM Shack
spacer Re: UA has to overpay, their gear sucks....Click Clack my a$$***
deroberts
spacer Do wish we'd keep the New Era hats..
heavydutytiger
spacer Re: Do wish we'd keep the New Era hats..
heavydutytiger
spacer Because our current bats work so well***
GWPTiger®
spacer Re: Because our current bats work so well***
clemtiger117
spacer Re: Because our current bats work so well***
heavydutytiger
spacer Re: So our brand new contract pays us less than SC, FSU, and
reynolds357
spacer Re: So our brand new contract pays us less than SC, FSU, and
orangeman
spacer Re: So our brand new contract pays us less than SC, FSU, and
81tiger81
spacer Re: So our brand new contract pays us less than SC, FSU, and
allorangeallthetime52®
spacer Re: So our brand new contract pays us less than SC, FSU, and
Litefoot®
spacer Nike hats/caps = crapola
scooter
spacer Re: Nike hats/caps = crapola
deroberts
spacer I actually have 2 hat sizes
scooter
spacer Kansas at #4 is a head scratcher***
T Nasty Orange
spacer Re: Kansas at #4 is a head scratcher***
tmac9wr
spacer Why? They sell a lot of Basketball gear***
CM Shack
spacer All Sports or is Baseball still saddled with Russell?***
CM Shack
spacer Baseball is wearing Nike uniforms this season....
BigCUFan®
spacer Baseball is with Nike.***
tigerdrummer®
spacer Darn I wanted Adidas.
tigerdrummer®
spacer They ruin every uniform they design....Michigan used to have
CM Shack
spacer i prefer Adidas over Nike or UA.***
GeeVille Tiger
spacer And chalk up another stupid move by our AD and athletic
ClemsonMike830
spacer Re: And chalk up another stupid move by our AD and athletic
tmac9wr
spacer I thought it was good contract with the best company
Tiger Woods
spacer Re: I thought it was good contract with the best company
tmac9wr
spacer I don't really care.
Tiger Woods
spacer We use the Nike logo for all of the recruiting designs used.
Tiger Woods
spacer Re: We use the Nike logo for all of the recruiting designs used.
tmac9wr
spacer ND, FSU and unCHEAT would be among the Top 4 in EVERY
CM Shack
spacer Instead of bitching why don't you stop and ask yourself a
TigersAndCubs
spacer you can blame basketball. nike only gets one good sport***
xtiger
spacer One of these days maybe we'll
TigerBank
spacer Well that sucks. It shows how little Nike values Clemson.
JeffersonStTiger
spacer Re: Well that sucks. It shows how little Nike values Clemson.
Tiger Woods
spacer I doubt it's really that complicated. They most likely base
TigersAndCubs
spacer there are also performance incentives in place and there
deadsolidperfect®
spacer Re: Well that sucks. It shows how little Nike values Clemson.
tmac9wr
spacer maybe, but...
Carlsbad®
spacer Re: Well that sucks. It shows how little Nike values Clemson.
Porter20
spacer Re: Well that sucks. It shows how little Nike values Clemson.
deroberts
spacer Re: New Story: Clemson University and Nike extend apparel contract
kidmike41
spacer Re: New Story: Clemson University and Nike extend apparel contract
tmac9wr
spacer Re: New Story: Clemson University and Nike extend apparel contract
imacutiger12
spacer Re: New Story: Clemson University and Nike extend apparel contract
tmac9wr
spacer Some people need a clue.(EVERYONE READ THIS)
MRTTMT
spacer Not buying that being an issue..
Carlsbad®
spacer Performance incentives..
Carlsbad®
spacer Hopefully there's a renegotiation clause after a FB NC....***
SOLOS®
spacer If you want to make a difference in the next negotiations,
ggordon
spacer Good news and disappointing at the same time.
greene
spacer I think we should get a contract with Budweiser
OhWiseOne®
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