Clemson University and Nike extend apparel contract


by - Staff Writer -
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Nike's contract with Clemson will pay $23 million through 2023

CLEMSON – Much of the talk that surrounds big-time college athletics and their financials centers on television contracts, but apparel and uniform contracts can even the playing field for teams not in the SEC and Pac-12.

For Clemson, that means renegotiating its contract with Nike – a process that took over 18 months but was recently finalized and signed.

In 2013-2014 – before the new contract went into effect – Clemson was set to bring in one million dollars in cash and product from Nike. That may sound like a lot of money – but compared to North Carolina (3.45 million), Florida St. (4.2 million), South Carolina (3.1 million from Under Armour) and even Virginia (1.5 million) – Clemson was significantly behind. The original contract stipulated $600,000 in apparel and $400,000 in cash as part of the million dollar value.

After speaking with Assistant Athletic for Communications Joe Galbraith, TigerNet has learned that after signing a new Nike contract that will run through 2023 Clemson will bring in 23 million dollars in cash and product over the course of the contract – or 2.875 million dollars per year, not including any on the field performance bonuses such as Clemson football making the College Football Playoff or basketball garnering a NCAA Tournament berth.

The new contract brings Clemson into third place in the ACC as far as apparel contracts and fourth if you count Notre Dame’s unprecedented estimated nine million dollar contract with Under Armour.

Part of the rollout is already visible – Clemson’s baseball team is sporting Nike uniforms and shoes this season. There are still contracts with Easton for bats - along with significant cash - and New Era for the hats, but the New Era contract runs out next year.

Associate Athletic Director of Finances & Facilities Graham Neff spoke with TigerNet earlier this week to break down what the new contract meant for the athletic department and one of the biggest changes brought about is that all Clemson programs are now completely Nike.

“It has been renegotiated over the last 18 months or so and was signed earlier this year,” Neff told TigerNet Monday afternoon. “We're under those new terms, which is an increase in total value of the product - more product trade supported to the department, more branding mechanisms - a total department deal. You've seen the change with our baseball program.

“We had a couple of other sports in rowing, volleyball and men's golf that weren't fully Nike and now all programs are fully Nike with some exclusions for bats and golf clubs and competitive type things that give our coaches flexibility to have other manufactures. It's a total department contract that has increased the term and value of the commitment.”

Some head coaches have separate contracts with apparel companies –Nike, Adidas and Under Armour – but Neff said that isn’t the case for Clemson’s head coaches Dabo SwinneyDabo Swinney
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and Brad BrownellBrad Brownell
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“We've actually worked so that - there actually some apparel contracts that do pay coaches directly - all of the value of the apparel contract here at Clemson comes to the department and then we pay out directly to our coaches from there,” Neff said. “There's no direct compensation from Nike to our coaches. There are ways that it's constructed, but not in our contract.”

However, Swinney and Brownell will make appearances at Nike clinics or camps as part of the agreement.

Nike leads the way in college football as the first seven teams in the final college football rankings all sport the Nike swoosh – Ohio St., Oregon, TCU, Alabama, Michigan St., Florida St. and Baylor.

*A quick look at the top apparel contracts
NOTE: These numbers may include guaranteed licensing dollars and are not included in the numbers for Clemson's contract, which are incremental.

1. Notre Dame (Under Armour) $9 million (estimated).
2. Michigan (Adidas) $8,200,000.
3. UCLA (Adidas) $7,500,000.
4. Kansas (Adidas) $6,375,000.
5. x-Tennessee (Adidas) $5,550,000.
6. Florida State (Nike) $4,400,000.
7. Auburn (Under Armour) and Maryland (Under Armour) $4,300,000.
9. y-Arizona State (Adidas) $4,225,000.
10. LSU (Nike) $4,200,000.
x-Tennessee is switching to Nike in 2015-16.
y-ASU's Adidas deal starts in 2015-16. It currently is with Nike for $2,110,000 in 2014-15.

*Source: Portland Business Journal


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Subject (Replies: 75) Author
New Story: Clemson University and Nike extend apparel contract
TigerNet News
Glad we're sticking Nike
Tiger Woods
So our brand new contract pays us less than SC, FSU, and
Clemson81to85
Tell 'em coot81to85
clemson80tiger
Re: So our brand new contract pays us less than SC, FSU, and
clemtiger117®
Re: So our brand new contract pays us less than SC, FSU, and
tmac9wr
HOLY CRAP
Tiger Woods
Re: HOLY CRAP
clemtiger117®
I don't agree with much of what you say, but
champs8487®
Re: He is a loser. i can beech with the best of them but I
peanut
Re: HOLY CRAP
drost22
Knew he was lying when he originally posted it***
CM Shack
Re: Knew he was lying when he originally posted it***
tmac9wr
the Game is the Game***
CM Shack
Re: So our brand new contract pays us less than SC, FSU, and
allorangeallthetime52®
Re: So our brand new contract pays us less than SC, FSU, and
drost22
Re: So our brand new contract pays us less than SC, FSU, and
Litefoot®
How many fans and alumni do you think we have compared to
TigersAndCubs
Clemson has one of the World's most recognizable brands
Tigersense®
Re: Clemson has one of the World's most recognizable brands
uproar84®
Re: So our brand new contract pays us less than SC, FSU, and
74TIGER
Re: So our brand new contract pays us less than SC, FSU, and
tmac9wr
UA has to overpay, their gear sucks....Click Clack my a$$***
CM Shack
Re: UA has to overpay, their gear sucks....Click Clack my a$$***
deroberts
Do wish we'd keep the New Era hats..
heavydutytiger
Re: Do wish we'd keep the New Era hats..
heavydutytiger
Because our current bats work so well***
GWPTiger®
Re: Because our current bats work so well***
clemtiger117®
Re: Because our current bats work so well***
heavydutytiger
Re: So our brand new contract pays us less than SC, FSU, and
reynolds357
Re: So our brand new contract pays us less than SC, FSU, and
orangeman
Re: So our brand new contract pays us less than SC, FSU, and
81tiger81
Re: So our brand new contract pays us less than SC, FSU, and
allorangeallthetime52®
Re: So our brand new contract pays us less than SC, FSU, and
Litefoot®
Nike hats/caps = crapola
scooter
Re: Nike hats/caps = crapola
deroberts
I actually have 2 hat sizes
scooter
Kansas at #4 is a head scratcher***
T Nasty Orange
Re: Kansas at #4 is a head scratcher***
tmac9wr
Why? They sell a lot of Basketball gear***
CM Shack
All Sports or is Baseball still saddled with Russell?***
CM Shack
Baseball is wearing Nike uniforms this season....
BigCUFan®
Baseball is with Nike.***
tigerdrummer®
Darn I wanted Adidas.
tigerdrummer®
They ruin every uniform they design....Michigan used to have
CM Shack
i prefer Adidas over Nike or UA.***
GeeVille Tiger
And chalk up another stupid move by our AD and athletic
ClemsonMike830
Re: And chalk up another stupid move by our AD and athletic
tmac9wr
I thought it was good contract with the best company
Tiger Woods
Re: I thought it was good contract with the best company
tmac9wr
I don't really care.
Tiger Woods
We use the Nike logo for all of the recruiting designs used.
Tiger Woods
Re: We use the Nike logo for all of the recruiting designs used.
tmac9wr
ND, FSU and unCHEAT would be among the Top 4 in EVERY
CM Shack
Instead of bitching why don't you stop and ask yourself a
TigersAndCubs
you can blame basketball. nike only gets one good sport***
xtiger
One of these days maybe we'll
TigerBank
Well that sucks. It shows how little Nike values Clemson.
JeffersonStTiger
Re: Well that sucks. It shows how little Nike values Clemson.
Tiger Woods
I doubt it's really that complicated. They most likely base
TigersAndCubs
there are also performance incentives in place and there
deadsolidperfect
Re: Well that sucks. It shows how little Nike values Clemson.
tmac9wr
maybe, but...
Carlsbad®
Re: Well that sucks. It shows how little Nike values Clemson.
Porter20
Re: Well that sucks. It shows how little Nike values Clemson.
deroberts
Re: New Story: Clemson University and Nike extend apparel contract
kidmike41
Re: New Story: Clemson University and Nike extend apparel contract
tmac9wr
Re: New Story: Clemson University and Nike extend apparel contract
imacutiger12
Re: New Story: Clemson University and Nike extend apparel contract
tmac9wr
Some people need a clue.(EVERYONE READ THIS)
MRTTMT
Not buying that being an issue..
Carlsbad®
Performance incentives..
Carlsbad®
Hopefully there's a renegotiation clause after a FB NC....***
SOLOS®
If you want to make a difference in the next negotiations,
ggordon
Good news and disappointing at the same time.
greene
I think we should get a contract with Budweiser
OhWiseOne®

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