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Clemson Conqueror [11168]
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This comes from the "competitive balance" post below.
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Jun 27, 2024, 12:33 PM
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I think it deserves its own post because it goes to the heart of the issue that is troubling college athletics.
I am using clemsonbluejay Steph Curry and his NIL deal with Subway as an example.
Steph Curry got to the Warriors by the NBA draft (designed for competitive balance). His salary is regulated by the NBA salary cap (designed for competitive balance). His NIL money, is unregulated but is up to what the market will bear by the example of Subway. Subway pays Steph Curry to use his image and likeness to sell a legitimate product, in this case Subway sandwiches.
In college sports, soon after NIL became a reality, all of these "collectives" sprung up to provide funds to give to college players to persuade them to play for a given team. The collectives have no business interest. They do not make a product or a service to sell. They exist only to incentivize a player to choose to play for one team over another. They could care less about using a player's name, image, or likeness. They simply want the player to play for their team. This is pay for play.
If as a nation we are smart enough to explore space, create green energy for a more sustainable future, and create AI, then surely we can figure out a way to make sure NIL is actually related to name, image and likeness and is between a player and a legitimate business entity. In doing so we can hope to preserve national access to college athletics in the way we have become accustomed to and at the same time share the revenue they help generate with the players.
Message was edited by: revmarkg®
Message was edited by: revmarkg®
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Solid Orange [1391]
TigerPulse: 98%
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Re: This comes from the "competitive balance" post below.
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Jun 27, 2024, 1:51 PM
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I agree 100%. This was all sold just like a local tax increase in that it would be good for the poor kids. BS, this is, and always has been, about allowing teams with the financial support to rise above the others. It also just so happens to benefit the SEC teams the most, although USuC has found a way to continue to be a perenial failure even under these new circumstances.
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CU Medallion [20868]
TigerPulse: 100%
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Joined: 2009
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Re: This comes from the "competitive balance" post below.
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Jun 27, 2024, 2:06 PM
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How much would DJU have been worth to Dr. Pepper and Bojangles back in the day for NIL earnings were he not sporting the Paw and Clemson garb but instead just a star HS QB from Cali? Strip a high schooler, or even a college player today, of their team colors, logo, and affiliation, and what's their marketing value?
People know who Steph Curry is. He doesn't have to wear a Uni or Warriors garb in promotional ads to connect with the target audience. Neither did Peyton Manning when he was doing Nationwide ads or Tom Brady and Gronkowski in their sponsorship deals or countless other pros whose actual endorsement and product relationships revolve around the person and their accomplishments moreso than the team they're on. You can bet also that if a pro player is sporting their team's emblems in promos then the team is getting a cut of that as that intellectual property belongs to the owners, not the players.
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Clemson Conqueror [11168]
TigerPulse: 100%
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True that. But, if Steph was an account for Price Waterhouse would
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Jun 27, 2024, 2:19 PM
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he have an NIL deal?
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CU Medallion [20868]
TigerPulse: 100%
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Re: True that. But, if Steph was an account for Price Waterhouse would
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Jun 27, 2024, 4:16 PM
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No, even if he were breaking accounting records. But as you stated, Subway isn't paying Steph to be a member of the Golden State Warriors and score baskets and lead them to championships - they're paying him because he helps them sell sandwiches.
Dr Pepper and Bojangles weren't paying DJU to be a Tiger - they were paying someone who was a Tiger, showed promise as a star athlete on the rise in a program at the top echelon of the sport, and together made for an actually marketable product to help sell soft drinks and biscuits.
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CU Medallion [20939]
TigerPulse: 100%
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True that ... I hear you
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Jun 27, 2024, 2:41 PM
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But how do you regulate? A college Supreme Court and district courts for all conferences made up of partisan jurists?
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Varsity [206]
TigerPulse: 100%
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Re: This comes from the "competitive balance" post below.
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Jun 27, 2024, 2:48 PM
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Honestly - the athletes should be paying the schools. The platform and the exposure provided to the athlete is where the value lies.
What do you think would happen to viewership and attendance if all the big time football programs became semi-pro affiliates of the schools?
I think those two moneymakers would fall like a stone -- it would be like the USFL or worse.
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