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Generated Brand Value - not what you'd think maybe
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Generated Brand Value - not what you'd think maybe

1
May 30, 2023, 4:48 AM

https://twitter.com/realDHB/status/1658325075358097409?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1658325075358097409%7Ctwgr%5Ec730925f9bc8260b7a0864be1159cc7e0e202ff9%7Ctwcon%5Es1_&ref_

Looks like 2021 and 2022.

From a Carolina website. Both Duke and Carolina have a Final Four run included (2021/22), with Duke having 2 NCAAT appearances. UNC also has two minor Bowls: Holiday and Duke's Mayo Bowl in this 2 years. Duke has no bowl games of their own.

Clemson's value is off from previous because no CFP, but did have an Orange to go with Cheez-it Bowl.

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The recency impact

1
May 30, 2023, 9:33 AM

.

2024 orange level memberbadge-donor-15yr.jpg flag link military_tech thumb_downthumb_up

I don't disagree. But it is true to say


May 30, 2023, 9:40 AM

that the Clemson value is all Football, and the Duke value is all Basketball,

and yet the two are very close.

Clearly the B1G will be coming for a Brand that has the reach from Durham to New York City.


STERLING®

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100%


May 31, 2023, 3:32 PM

We need to win the ACC again AND get back to the playoffs if not this year... next year is a MUST...

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Re: Generated Brand Value - not what you'd think maybe


May 31, 2023, 3:48 PM

Don't be misled by this. The source says it is the value each school RECEIVED from their exposure NOT the value each school brings. Clearly UNC gets MUCH more in value than they bring.

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