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Replies: 57
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CU Medallion [19053]
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Orange Beast [6542]
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Short bus slow learners
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Aug 26, 2025, 8:47 PM
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...are people too. But I don't care, the vaneer is off and the damage is done.
The idiots who thought it was a good idea to hire a woke CEO @ Cracker Barrell deserve the Bud Light treatment.
Just go out of business.
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Rival Killer [2863]
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What was woke about the rebrand?***
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Aug 26, 2025, 10:18 PM
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Rival Killer [2950]
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Re: What was woke about the rebrand?***
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Aug 27, 2025, 1:53 AM
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LOLOLOLOLOLOLOL
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Orange Beast [6542]
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Re: What was woke about the rebrand?***
Aug 27, 2025, 9:09 PM
[ in reply to What was woke about the rebrand?*** ] |
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Way to say "I'm stupid" without saying "I'm stupid". Smarten up.
I know kindergarteners with superior critical thinking skills.
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Tiger Spirit [9920]
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Legend [6743]
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This was a great, non political perspective from my beloved middle school art
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Aug 26, 2025, 8:50 PM
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teacher about the logo.
"I worked as a commercial artist and illustrator before I began teaching Art in public school, and off and on over the many years while also teaching. My thoughts about the Cracker Barrel controversy do not center on the perceived “political/ social” aspects of the actions of the CEO. My thoughts are more specifically aimed at the decline in support of “hands-on” artists and craftsmen today. The removal of “Uncle Herschel” and the barrel from Cracker Barrel’s logo, leaving only the lettering not only provides less communication to the viewer regarding the nature of Cracker Barrel’s atmosphere and products, but minimizes the importance of the role of the visual artists like the original one who created the image. Artists are already facing threats from A.I. which is “artificial” in the truest sense of the word! I celebrate truly creative, original, handmade art - it’s what I’ve done my entire career! I shudder to think that the upcoming generations will be taught that ALL important art is to be created while sitting at a computer keyboard! Computer art has its place. But, like peanut brittle, it shouldn’t ever be the only choice on the menu! Will grocery store products follow suit, giving us only “generic” packaging? Will future generations of kids miss the excitement of seeing Tony the Tiger or Toucan Sam on their cereal boxes??!!Grouchy old man venting!"
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1st Rounder [687]
TigerPulse: 96%
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Re: This was a great, non political perspective from my beloved middle school art
Aug 28, 2025, 9:59 PM
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Loved your response……👍🏼
Very well written and full of genuine insights and wisdom.
Thank you for with us….
It really got me thinking, which is exactly what good writers can do….👍🏼
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1st Rounder [687]
TigerPulse: 96%
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Re: This was a great, non political perspective from my beloved middle school art
Aug 28, 2025, 10:02 PM
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Thank you for sharing with us….
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Orange Elite [5567]
TigerPulse: 100%
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I could care less about what the logo is or was.
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Aug 26, 2025, 8:53 PM
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I really don’t understand all the “change the logo” or the “the new logo is woke” discussions.
I only care if the food stays good. If yall want to debate menu changes, now that I could understand! Otherwise it’s just ridiculous to me.
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Tiger Spirit [9920]
TigerPulse: 100%
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Re: I could care less about what the logo is or was.
Aug 26, 2025, 10:31 PM
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Bud light still tastes the same (I assume). Feel free to drink it through a fake ##### straw.
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Paw Warrior [4700]
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Re: I could care less about what the logo is or was.
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Aug 27, 2025, 5:58 AM
[ in reply to I could care less about what the logo is or was. ] |
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The food hasn’t been good for a long time now. I go once or twice a year bc my kids like the store. That’s about it.
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Clemson Icon [24727]
TigerPulse: 100%
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Exactly this.***
Aug 27, 2025, 12:09 PM
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Clemson Icon [24727]
TigerPulse: 100%
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It's just a silly distraction from the pedophile ring coverup and the state
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Aug 27, 2025, 12:09 PM
[ in reply to I could care less about what the logo is or was. ] |
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taking over private business like we are the Soviet Union Light or something. The people need their bread and circuses.
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All-In [10995]
TigerPulse: 100%
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Re: I could care less about what the logo is or was.
Aug 27, 2025, 12:30 PM
[ in reply to I could care less about what the logo is or was. ] |
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I won’t say I’ll never eat there again as it depends on what the rest of the crew want. But until they fire the woke ceo I’ll stay away. Each his own though, but the damage is done and now they are trying to make amends. If they were serious they would change to mouth piece that pulled the plug on a good thing and kick her out.
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110%er [3846]
TigerPulse: 100%
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Re: Cracker Barrel just announced they are going back to their "Old Timer" logo
Aug 26, 2025, 9:15 PM
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For you old timers, it kinda reminds me of the publicity stunt Coke pulled years ago when they replaced Coke with New Coke (that tasted similar to Pepsi), then switched back to the original formula with Coca-Cola Classic a short time later and it increased sales.
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CU Medallion [19053]
TigerPulse: 100%
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Re: Cracker Barrel just announced they are going back to their "Old Timer" logo
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Aug 26, 2025, 9:20 PM
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That was a formula change. This was woke BS like taking Aunt Jemima off the pancake box. Her descendants did not even want it.
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Head Coach [976]
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Re: Cracker Barrel just announced they are going back to their "Old Timer" logo
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Aug 26, 2025, 9:27 PM
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Same happened with Uncle Ben I believe.
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All-TigerNet [5930]
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Re: Cracker Barrel just announced they are going back to their "Old Timer" logo
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Aug 26, 2025, 9:21 PM
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The whole uproar is just silly 😏
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Tiger Spirit [9920]
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Re: Cracker Barrel just announced they are going back to their "Old Timer" logo
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Aug 26, 2025, 10:32 PM
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It’s not silly. The CEO is a moron.
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Hall of Famer [8235]
TigerPulse: 96%
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Re: Cracker Barrel just announced they are going back to their "Old Timer" logo
Aug 26, 2025, 11:17 PM
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they have been funneling money to increase their “social credit score” - big money
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All-TigerNet [5930]
TigerPulse: 100%
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Re: Cracker Barrel just announced they are going back to their "Old Timer" logo
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Aug 27, 2025, 6:38 AM
[ in reply to Re: Cracker Barrel just announced they are going back to their "Old Timer" logo ] |
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Ok it’s not silly. It’s stupid. The amount of time spent on this foolishness is sad. There’s much more important things going on in the world right now. Like: wars, tariffs, Epstein files, dictators, congestive heart failure, slow-walking the release of the Epstein files, fluid-filled cankles, Ghislane being moved to minimum security. 😳
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Game Changer [1715]
TigerPulse: 94%
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Game Day Hero [4552]
TigerPulse: 100%
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Re: Cracker Barrel just announced they are going back to their "Old Timer" logo
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Aug 26, 2025, 9:33 PM
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All the PC woke nonsense is why Trump is in office and the democrats are hemorrhaging support
I know , wrong bored moran....
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All-Time Great [96818]
TigerPulse: 100%
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I know , wrong bored moran....
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Aug 26, 2025, 9:42 PM
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I know , wrong bored moran....
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Paw Master [16160]
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Re: Cracker Barrel just announced they are going back to their "Old Timer" logo
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Aug 26, 2025, 9:46 PM
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Just look at what $700mil can get you for new branding ideas! I can't imagine a CEO spending that amount of money to watch your stock drop $143mil in a wk. As they say, Go Woke, Go Broke!. You would have thought there were enough case studies over last few yrs to show the stupidity in these rebranding moves.
I wish Uncle Ben's, Land O Lakes, Aunt Jemima and others would do the same thing and go back to their roots.
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Rival Killer [2863]
TigerPulse: 99%
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What was woke about it?***
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Aug 26, 2025, 10:20 PM
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Paw Master [16160]
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Re: What was woke about it?***
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Aug 27, 2025, 12:50 AM
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Really? Removing the old 'White Cracker' in the chair from the logo. Removing the old southern decor to remodel making it look like Pier One Imports inside. They already tried adding Pride painted rocking chairs to multiple locations.
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Rival Killer [2863]
TigerPulse: 99%
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The whole rebrand was a cleaner, simpler look.
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Aug 27, 2025, 5:53 AM
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They’re trying to appeal to people other than geriatric country folks. The logo and interior change matched that goal. It’s not “woke,” it’s just more modern. Y’all get triggered about the littlest things these days.
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Game Changer [1715]
TigerPulse: 94%
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Re: The whole rebrand was a cleaner, simpler look.
Aug 27, 2025, 6:45 AM
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They’re trying to appeal to people other than geriatric country folks. The logo and interior change matched that goal. It’s not “woke,” it’s just more modern. Y’all get triggered about the littlest things these days.
Their stock tanked, are you a third grader?
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Rival Killer [2863]
TigerPulse: 99%
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Yes, because it got Trump and MAGA triggered
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Aug 27, 2025, 11:00 AM
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and they all freaked out about it. When the president is criticizing your brand, naturally the stock will tank. Are you a third grader?
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Paw Master [16160]
TigerPulse: 100%
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Re: Yes, because it got Trump and MAGA triggered
Aug 27, 2025, 12:06 PM
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Uhm, actually just the opposite! Shows that you have no clue. The stock tanked first then rose several percent just as soon as Trump put in his Tweet suggesting they go back to what worked and use this stunt as a "billion dollar advertising campaign!" Looks like Trump's suggestion immediately helped CB.
Also, people obviously didn't want modern or they would eat somewhere else. What dont you get about the nostalgia of CB?
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Rival Killer [2863]
TigerPulse: 99%
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Stock went back up because they
Aug 27, 2025, 7:00 PM
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reverted back to the old logo.
I get the nostalgia, but nostalgia wasn’t working for them. Look at their share price the last 5 years. Something had to change. Will the rebrand attract more customers? Maybe, maybe not, but they had to do something different.
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Gridiron Giant [15346]
TigerPulse: 83%
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Re: The whole rebrand was a cleaner, simpler look.
Aug 27, 2025, 11:03 AM
[ in reply to The whole rebrand was a cleaner, simpler look. ] |
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User Logo
JJTiger89
Orange Blooded [2478]
TigerPulse: 98%
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Posts: 3979
Joined: 2023
The whole rebrand was a cleaner, simpler look.
Aug 27, 2025, 5:53 AM [ in reply to Re: What was woke about it?*** ]
Reply
They’re trying to appeal to people other than geriatric country folks. The logo and interior change matched that goal. It’s not “woke,” it’s just more modern. Y’all get triggered about the littlest things these days.
MUCH LIKE YOU IDIOTS DO EVERY TIME TRUMP OPENS HIS MOUTH AND DOES THE RIGHT THING FOR OUR COUNTRY. YOU MEAN LIKE THAT.
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Rival Killer [2863]
TigerPulse: 99%
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The rebrand has nothing to do with politics.
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Aug 27, 2025, 12:05 PM
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At least it didn’t until people freaked out about it calling it woke just because they didn’t like it.
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Rival Killer [2950]
TigerPulse: 76%
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Re: What was woke about it?***
Aug 27, 2025, 1:55 AM
[ in reply to What was woke about it?*** ] |
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Look up the CEO. If you can't tell rom looking at her, read her bio. She where she is from, business wise.
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All-Pro [700]
TigerPulse: 100%
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Re: Cracker Barrel just announced they are going back to their "Old Timer" logo
Aug 27, 2025, 2:57 AM
[ in reply to Re: Cracker Barrel just announced they are going back to their "Old Timer" logo ] |
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I had this debate with friends yesterday. CB’s stock has been going down for years as have their profits. Revenue has grown incrementally but it seems inflation has been eating them up and tastes may have changed. In the last week or so the stock has fluctuated but in the big picture not that much. I think rebrand or not they have tough competition and are in for a rough few years. All the merchandise in the store part of CB is money tied up in inventory unless it’s selling briskly. It’s a tough situation to be in.
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Rival Killer [2863]
TigerPulse: 99%
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The only demographic they appeal to is
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Aug 27, 2025, 5:55 AM
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geriatric country folks. As those people die off, they’re forced to do something different to appeal to a larger group of people.
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Game Changer [1715]
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Re: The only demographic they appeal to is
Aug 27, 2025, 6:47 AM
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geriatric country folks. As those people die off, they’re forced to do something different to appeal to a larger group of people.
The company is the main one dieing off
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All-TigerNet [5930]
TigerPulse: 100%
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Re: The only demographic they appeal to is
Aug 27, 2025, 6:55 AM
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It’s been DYING off slowly for years
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CU Medallion [19053]
TigerPulse: 100%
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Re: The only demographic they appeal to is
Aug 27, 2025, 11:46 AM
[ in reply to The only demographic they appeal to is ] |
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"geriatric country folk" as you call them are the only ones who own homes and have disposable income. Younger families don't have that thanks to 4 years of Biden and the democRATS rising costs including Houses/rent,Food,insurance etc. Why would you tick off a good portion of your customer base by looking ageist and removing an old man from your logo.
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Rival Killer [2863]
TigerPulse: 99%
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Non-country folks have disposable incomes too,
Aug 27, 2025, 7:46 PM
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HTH. Also many younger people like myself have disposable incomes, but I’m not going to go to Cracker Barrel because I have no interest in going to an old folks home. And sure, they could have not taken the risk and kept the status quo, and their share price would continue to sink like it has the last 5 years. Idiocracy would be continuing to do the same thing and expecting a different result.
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All-In [10995]
TigerPulse: 100%
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TigerNet HOFer [125867]
TigerPulse: 100%
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Re: Cracker Barrel just announced they are going back to their "Old Timer" logo
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Aug 26, 2025, 10:23 PM
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They are still turning the interior into a Pottery Barn, which was the bigger issue with me.
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Orange Beast [6543]
TigerPulse: 100%
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Re: Cracker Barrel just announced they are going back to their "Old Timer" logo
Aug 26, 2025, 10:29 PM
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Beat me to it.
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Orange Beast [6543]
TigerPulse: 100%
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Re: Cracker Barrel just announced they are going back to their "Old Timer" logo
Aug 26, 2025, 10:27 PM
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Wasn't going to keep me from occasionally dining there as long as the food stayed the same but if it ain't broke don't fix it. I was in a CB a few weeks ago and they had completely painted the inside grey changing it from the stained barrel look it always had. It looked terrible. That was another major what made there stores so neat. The barrell look and all the neat (cheap) nick nacks they sold in it. What a fail and I hope they haven't done that to all of them yet. And hope they can get the ones they did back to the cool stained wood look.
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Valley Legend [13081]
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What A Shame
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Aug 26, 2025, 11:09 PM
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I was just about to start up a new restaurant to compete against them while they're losing revenue and market value. My restaurant was going to be eerily similar to them, but with a twist. My logo would have made waves and attracted everyone to the table for fine dining. New Logo attached..
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Associate AD [1017]
TigerPulse: 65%
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Re: What A Shame
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Aug 26, 2025, 11:14 PM
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The big thing is not the logo or interior. They support the woke movement . Heard they supported Nashville Pride. If you go there you are guilty of supporting that yourself.
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All-TigerNet [5930]
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Re: What A Shame
Aug 27, 2025, 6:52 AM
[ in reply to What A Shame ] |
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Omg ### that logo is the funniest thing I’ve seen in awhile 😆😆. That’s my new name for the Crack. Old Herschel the honky is still on that logo too. Hilarious
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Valley Legend [13081]
TigerPulse: 100%
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Re: What A Shame
Aug 27, 2025, 12:25 PM
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Omg ### that logo is the funniest thing I’ve seen in awhile 😆😆. That’s my new name for the Crack. Old Herschel the honky is still on that logo too. Hilarious
Hey now, that is NOT Old Herschel! That is Uncle Bubba!
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110%er [3974]
TigerPulse: 100%
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I always get the Uncle Hershel breakfast with a side of turnip greens
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Aug 26, 2025, 11:23 PM
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And now a Blue Moon... Judge all u want but im happy and full when I leave... Go Tigers!
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Game Changer [1826]
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Re: I always get the Uncle Hershel breakfast with a side of turnip greens
Aug 27, 2025, 12:42 PM
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Blue moon is like one step removed from an orange juice. So it makes sense to order one with breakfast I guess...
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Paw Warrior [4700]
TigerPulse: 100%
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Re: Cracker Barrel just announced they are going back to their "Old Timer" logo
Aug 27, 2025, 5:58 AM
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The food sucks now anyways.
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Associate AD [1004]
TigerPulse: 93%
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Re: Cracker Barrel just announced they are going back to their "Old Timer" logo
Aug 27, 2025, 6:17 AM
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Don’t exactly understand why people thought it was woke. It was definitely bland, but that’s not the same. Just seemed like corporate vanilla schlock aimed at mass appeal and reproducibility. Unless they improve their food and their interiors, I’m not going back anyway. Weird that food and interiors which have a much more profound impact on my experience went by virtually unnoticed by media, but a logo change that aligned with app style block design flipped over the whole company. Strange time to be alive.
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Game Changer [1980]
TigerPulse: 99%
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Re: Cracker Barrel just announced they are going back to their "Old Timer" logo
Aug 27, 2025, 6:39 AM
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Their quality of food and service had dipped so incredibly bad.
We went a little over a year ago for the first time in awhile because the time before had been bad as well, and the experience was so bad, we swore them off forever.
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Clemson Icon [24727]
TigerPulse: 100%
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Joined: 2003
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It already sucked before that from trying to turn it into a brunch mimosa place.
Aug 27, 2025, 12:06 PM
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Just try and find a local, non-corporate place.
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Athletic Dir [1121]
TigerPulse: 100%
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Re: Cracker Barrel just announced they are going back to their "Old Timer" logo
Aug 27, 2025, 12:07 PM
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LOL
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Game Changer [1624]
TigerPulse: 93%
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Re: Cracker Barrel just announced they are going back to their "Old Timer" logo
Aug 29, 2025, 2:25 PM
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It used to be OK years ago, but lately the food is average at best and overpriced. Better options are available.
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Replies: 57
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