Re: Don't Forget Base and No Cap***

Deer WCCP: Any ad using the phrase This Holiday should be dropped on principle

bdrechs® · 2023-11-07T22:00:31.112Z

Every year there are increasingly more ads using the phrase “this holiday” to presumably refer to the Christmas season. This is not a call-it-Christmas-or-you’re-a-commie poast. It’s uncomfortably PC, that’s all. Reductionism + social obsequiousness + woke = cringey terms like “sus” and “totes” and “bet” and “this holiday.” If I get a fax from a deputy moderator about this, so be it. GO TIGERS

bdrechs®

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Posts: 10347

Joined: 2006

Re: Two things: 1. This would have been better received in limerick

Nov 8, 2023, 6:35 AM

If “holiday season,” I’m good.
I wish all the marketers could
Just say what they mean
Instead of agree’n’
To bow to dead block of wood.

The dead block of wood is fear of offensiveness. Isaiah 44 is a good read even for nonchristian moralists…

If you want Christmas customers, say it. If you want Hanukkah people, say it. If you want Solstice people, say it. If you want them all, say “holiday season” or whatever culturally honorable term respectfully includes them all. Don’t make one up and look around the room winking and nodding and waiting for John Q. Public to approve your foolishness.

I realize it’s a nuanced thing, but it’s not just about pandering to the anti-Christmas sentiment. Lumping everyone into a cool-kid, abbreviated bruh term that’s not even professional use of the language is an undignified admission of insecurity and a cheapening of all traditions, especially if you’re broadcasting your brand into the public sphere on the auspices of legitimacy and value, etc.

In a supposed effort to affirm multiculturalism in America, these insecurities have, in fact, resulted in the erasure of them all. If everything is soooo important, nothing is important.

Happy Wednesday mornin, soywaker®!

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GO TIGERS

Certainly don’t wanna hear somebody henpecking specific celebrated days in a long list - in my view, that communicates almost as much servility to fear of offense as using “this holiday.”

I don’t get too caught up in the anti-Christmas conspiracy. The fact is we live in a culture where Christmas is celebrated by an exceeding majority, even if not univerally coupled with the birth of Jesus. The annual uptick in US retail sales every November and December is because we live in a Christmas culture. Christians will argue “there’s no Christmas without Christ,” but the fact is our culture has built Christmas into a commercial/traditional machine that will stand on its own two legs with or without explicitly Christian doctrine.

As mentioned previously, I don’t mind hearing references to “the holiday season” as much because it’s at least consistent with reality and a responsible, professional use of the English language. “This holiday” is an admission that it’s better to be dismissive and/or dishonest about the realities of American culture than to risk the perception of somehow not being universally inclusive.

Deer WCCP: Any ad using the phrase This Holiday should be dropped on principle

Re: Deer WCCP: Any ad using the phrase This Holiday should be dropped on principle

Don't Forget Base and No Cap***