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SCAR’s new logos
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SCAR’s new logos


Jan 16, 2019, 10:21 PM

I am in marketing and find this stuff interesting. Apparently SCAR lost their trademark war with the real USC and had to come up with a new logo. Ran across this article from an LA news site. Read to the end - hilarious.
https://latimesblogs.latimes.com/lanow/2010/01/would-a-reasonable-person-confuse-a-usc-logo-on-a-garnet-and-black-ball-cap-in-columbia-south-carolina-with-the-same-letter.html

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That lawyer is a savage


Jan 16, 2019, 10:23 PM

He also suggested that the letters were more deservedly linked to the Trojans' warrior image than to "a goofy little chicken."

"I think they wanted to move away from the gamecock logo," Edelman said of the school in the South. "Something that is totally understandable."

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Re: That lawyer is a savage


Jan 16, 2019, 11:35 PM

Perhaps Cocky, the gender-neutral, free-range farm animal.

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Re: SCAR’s new logos


Jan 16, 2019, 10:28 PM

We're about to have some fun here!

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Re: SCAR’s new logos


Jan 16, 2019, 10:32 PM

I have read very recently where the coots were making out like this was their idea in order to not be confused with Southern Cal! Must've known they were about to lose the case and trying to save face!

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Re: SCAR’s new logos


Jan 16, 2019, 10:39 PM

I don’t think that article is entirely correct. So cal wanted to protect the interlocking “USC” logo. Scar used a similar logo on their baseball caps. Coots can still use the USC interlocking logo but can not trademark it nor make money off the trademark.
They are now trying to find a nitch fir their name.
Carolina, USC, SC, ????? All confusing with so cal or north carlona. Enter u of SC. Something uniquely theirs.

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Re: SCAR’s new logos


Jan 16, 2019, 11:12 PM

Apparently their new logos cost them over $200k. They didn’t change the athletic logo so if you’re a S.C. taxpayer you helped pay for this debacle.

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Here we go... Identity crisis overload... So any idea of the new mascot?


Jan 16, 2019, 11:24 PM

Ole Miss has a landshark now (SNL, then JB's beer). I think UofSC Beagles... They could slow that crowing sound down and it will sound like howling... just a thought. You know its coming

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Re: Here we go... Identity crisis overload... So any idea of the new mascot?


Jan 17, 2019, 8:10 AM

Beagles don't howl, they bay.

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Re: Here we go... Identity crisis overload... So any idea of the new mascot?


Jan 17, 2019, 8:16 AM

Let a fire truck come by and tell me they don’t howl lol

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This article is 9 years old.


Jan 17, 2019, 7:58 AM

I'm not sure that it has anything to do with the latest logo debacle.

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lutz. TU for being right.


Jan 17, 2019, 8:02 AM

It still probably set precedent for the ruling that just occurred barring any use of the USC logo, seems as though this case was just about the interlocking ones for baseball team.

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