Cowherd for one addressed it and said, "throw out the facade of Student-Athlete" as these kids will be doing their class work on a plane. Think about the through-the-week athletes like basketball, volleyball, etc.
It's gotten silly. You still have people who will tell you how they love college football more than the pros because of: "love of the game over money"! Ha!
I believe there is some of that on some levels of college sports. No doubt. But, many of your major college sports and kids with pro potential have now and in the past always in a way played for $(getting drafted potentially if they perform well enough consistently enough in college).
Now, as they can make some change in college, the veil is lifted and the act can be droped!