Discover, Tostitos to end bowl sponsorship


by - Assoc. Editor -
    |

Discover and Tostitos will not renew their sponsorship to their bowl games according to sportsbusinessdaily.com. Prices in the new playoff system have gone up $5 to $10 million more for advertising the big-time bowl games.

However, Capital One and ESPN have agreed on most terms for the Orange Bowl and an announcement could happen in the next few days.

Two more brands that were closely linked to the BCS — Discover and Tostitos — have told ESPN that they are ending their title sponsorship of playoff bowl games. Capital One, meanwhile, is in the final stages of negotiations to fill the void at the Orange Bowl, and ESPN still is looking for a sponsor to take the Fiesta Bowl position.

Discover has been the title sponsor of the Orange Bowl for the last four seasons, but the bigger surprise is Tostitos, which is set to end its 18-year association with the Fiesta Bowl, according to industry sources. The Frito-Lay brand enjoyed one of the longest-running title sponsorships in college football, but recently it advised ESPN, the CFP’s rights holder, that it doesn’t plan to renew.

Orange Bowl 2 Photos - 2012, Bowl Game, Football, Orange Bowl, West Virginia

Send Feedback to Tony Crumpton: Email | Comment
    |
Loading...
Post your comments!

Clemson stays put in latest AP Poll

Clemson moves up in latest Coaches Poll

On the road with Mike Jones and IMG, flying commercial, chasing seats

Former Clemson standout waived by Raptors

WATCH: ESPN analyst ranks Clemson in top-5

Tigers control their own destiny after another wild weekend

4 Tigers score 20+ points in Saturday's scrimmage

Clemson commit highlights: McMichael earns athlete of week

Ben Boulware discusses his camp, his future and love of Clemson
Sign Up for E-Mail News Alerts
Features
Updates
Daily Digest