Clemson-UL was most watched Saturday CFB Game of 2016


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Clemson-UL was most watched Saturday CFB Game of 2016

Through college football’s first five weeks, ABC’s Saturday Night Football is averaging a total live audience (TV + Streaming) of 6,201,000 viewers, the most-watched college football franchise on any network. The television audience is averaging 6,100,000 viewers a game, 28% better than the next best window on any other network and up 3% from the first five weeks of ABC’s Saturday Night Football last season. The franchise’s streaming audience has garnered 101,000 average minute viewers per game, up 84% year over year.

Accounting for all ABC games (16 games), the network’s total live audience is 5,760,000 viewers per game, college football’s most-watched network. The television audience (5,659,000 viewers) and streaming audience (101,000 viewers) is up 16% and 90%, respectively, year over year.

Louisville-Clemson Delivers Large Audience

In week 5, ABC’s Saturday Night Football featured the season’s first top 5 matchup - No. 3 Louisville at No. 5 Clemson (8 p.m.). The much-anticipated, ACC showdown generated a total live audience of 9,494,000 viewers, the most-watched Saturday college football game of the season across all networks. ABC’s TV audience of 9,294,000 viewers is the third most-watched October Saturday Night Football game ever (34 games).

Rank

TV Viewers

Game

Date

1

13,251,000

Notre Dame at Florida State

October 18, 2014

2

10,367,000

Penn State at Ohio State

October 25, 2008

3

9,294,000

Louisville at Clemson

October 1, 2016

Saturday Night Football dates back to 2006

The stream of the Tigers’ 42-36 victory generated an average minute audience of 200,000 viewers with 812,000 unique viewers watching a total of 51,107,000 minutes, making it the second-most streamed regular season college football game ever for ESPN.

Additional Louisville at Clemson Highlights:

ABC Wins the Night: ABC was the most-watched network in prime time across all broadcast and cable in all key demographics — households, persons 2+, men 18-34, men 18-49, men 25-54, persons 18-34, persons 18-49, and persons 25-54 while ESPN ranked No. 2 (Kentucky at Alabama and Arizona at UCLA) among men 18-34, men 18-49, men 25-54, persons 18-34, and persons 18-49.

Year Over Year Increase: The Cardinals-Tigers’ total live audience (9,494,000 viewers) was up 23% from Notre Dame at Clemson (7,718,000 viewers), last season’s week 5 Saturday Night Football game.

Record Setting Louisville Game: ABC’s TV audience was the best ever for a Louisville football regular season game on any ESPN network, surpassing the previous high -- West Virginia at Louisville on Nov. 2, 2006 on ESPN -- by 45% (6,395,000 viewers).

Additional Week 5 Highlights:

Wisconsin at Michigan (3:30 p.m. on ABC) delivered a total live audience of 6,990,000 viewers, week 5’s second-most watched game across all networks and one of the most-watched games of the season.

Stanford at Washington (Friday, Sept. 30, at 8 p.m. on ESPN) delivered a total live audience of 3,424,000 viewers, the second-most watched Friday game on ESPN on record*, trailing only Boise State at Michigan State from week 1 in 2012 (non-thanksgiving day weekend).

Texas at Oklahoma State (noon on ABC) with a total live audience of 3,852,000 viewers was up 38% year over year to the comparable game window (Texas at TCU).

ESPN/ABC Set the Pace Across All Networks; ESPN Streaming Usage Increase Continues

Through week 5, ESPN/ABC has combined to televise the three most-watched college football games across all networks and seven of the top 8.

Rank

TV Viewership

Game

Date

Network

1

10,945,000

Notre Dame at Texas

Sept. 4, 2016

ABC

2

9,294,000

Louisville at Clemson

Oct. 1, 2016

ABC

3

8,354,000

Ole Miss vs. Florida State

Sept. 5, 2016

ESPN

4

8,169,000

Alabama at Ole Miss

Sept. 17, 2016

CBS

5

7,944,000

USC vs. Alabama

Sept. 3, 2016

ABC

6

7,832,000

LSU vs. Wisconsin

Sept. 3, 2016

ABC

7

6,851,000

Wisconsin at Michigan

Oct. 1, 2016

ABC

8

6,216,000

Florida State at Louisville

Sept. 17, 2016

ABC

Additionally, this year’s three most-watched college football games -- Ole Miss-Florida State, Louisville-Clemson, and Notre Dame-Texas -- represent the three most streamed regular season college football games ever for ESPN.

Game

Date

Average Minute Audience (Rank)

Unique Viewers (Rank)

Total Minutes Viewed (Rank)

Ole Miss vs. Florida State

Sept. 5, 2016

231,000 viewers (1st)

854,000 (1st)

59,700,000 (1st)

Louisville at Clemson

Oct. 1, 2016

200,000 viewers (2nd)

812,000 (2nd)

51,100,000 (2nd)

Notre Dame at Texas

Sept. 4, 2016

194,000 viewers (3rd)

786,000 (3rd)

49,900,000 (3rd)

*Records date back to 1990

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