Clemson-Alabama was ESPN’s third-best overnight rating ever


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Clemson-Alabama was ESPN’s third-best overnight rating ever

ESPN’s Megacast presentation of the College Football Playoff National Championship Presented by AT&T on January 11, 2016 – an Alabama 45-40 victory over Clemson – delivered a 16.0 overnight rating, ESPN’s third-best overnight for any game, ever, across all sports. Among the six national championship games ESPN has televised, last night’s CFP National Championship scored a higher overnight than the final three BCS National Championships (2011, 2012, 2013 seasons), and trails only last year’s inaugural CFP National Championship and ESPN’s first ever national championship game (2010 season).

Additional Television Highlights:

· Birmingham was the No. 1 local market, earning a 59.2 overnight, the market’s third best overnight for a post season college football game on ESPN. Greenville was the second highest local market, achieving a 39.0, the market’s best overnight ever for a post season college football game on ESPN.

· Including Greenville, six markets set a new ESPN post season college football record high: Atlanta (30.1), Charlotte (22.8), Nashville (29.1), Raleigh-Durham (20.2) and Norfolk (18.4)

· The top 10 metered markets: Birmingham (59.2), Greenville (39.0), Atlanta (30.1), Nashville (29.1), Knoxville (28.4), New Orleans (25.6), Jacksonville (24.8), Columbus (23.0), Charlotte (22.8) and West Palm Beach (20.3).

· The traditional telecast on ESPN earned a 15.8 overnight rating

Alabama-Clemson Sets New WatchESPN Records

Digitally, Alabama-Clemson -- presented on multiple streams on WatchESPN through the ESPN Megacast -- ranked as the best game ever on WatchESPN across all major metrics, excluding the 2014 FIFA World Cup
Additionally, the two CFP National Championship games (Ohio State vs. Oregon and Alabama vs. Clemson) represent WatchESPN’s two most-streamed games ever on WatchESPN across all major metrics, excluding the 2014 FIFA World Cup. Last night’s game experienced a 23% increase in average minute impressions, 38% in unique viewers, and 32% in total minutes compared to the inaugural CFP National Championship:

Rank
Average Minute Impressions
Game
Date
1
585,000
CFP National Championship: Alabama vs. Clemson
Jan 11, 2016
2
475,000
CFP National Championship: Ohio State vs. Oregon
Jan 12, 2015
 
Rank
Unique Viewers
Game
Date
1
1,934,000
CFP National Championship: Alabama vs. Clemson
Jan 11, 2016
2
1,406,000
CFP National Championship: Ohio State vs. Oregon
Jan 12, 2015
 
Rank
Total Minutes
Game
Date
1
140,300,000
CFP National Championship: Alabama vs. Clemson
Jan 11, 2016
2
106,300,000
CFP National Championship: Ohio State vs. Oregon
Jan 12, 2015

Rank
Unique Viewers
Game
Date
1
1,934,000
CFP National Championship: Alabama vs. Clemson
Jan 11, 2016
2
1,406,000
CFP National Championship: Ohio State vs. Oregon
Jan 12, 2015
3
1,188,000
College Football Playoff Semifinal at the Capital One Orange Bowl: Oklahoma vs. Clemson
Dec 31, 2015
4
1,047,000
College Football Playoff Semifinal at the Goodyear Cotton Bowl: Michigan State vs. Alabama
Dec 31, 2015
5
912,000
College Football Playoff Semifinal at the Allstate Sugar Bowl: Ohio State vs. Alabama
Jan 1, 2015
6
816,000
College Football Playoff Semifinal at the Rose Bowl: Oregon vs. Florida State
Jan 1, 2015

ESPN Megacast: Overnight rating only accounts for ESPN, ESPN2, and ESPNU as SEC Network, ESPNEWS, ESPN Classic and ESPN Goal Line are not Nielsen rated networks.


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