Clemson Sports Campus Marketing Team put together
GREENVILLE — As the new Total Campus Marketing partner of Clemson University, JMI Sports has hired a 10-person sponsorship sales and client services team. Operating as Clemson Sports & Campus Marketing, the JMI Sports staff is working as an extension of Clemson University and Clemson Athletics to expand partnerships with corporate sponsors and enhance multimedia platforms.
“JMI Sports has pulled together an outstanding group of individuals who have tremendous experience and passion and we know the Clemson Sports & Campus Marketing team will be trusted stewards of the Clemson brand,” Clemson Director of Athletics Dan Radakovich said.
JMI Sports CEO Erik Judson said, “Recognizing the importance of every team member, we pride ourselves on the quality of the people we bring to our university partners. Our belief is that first-rate teams produce first-rate results by building stronger partnerships and I am very excited about our lineup at Clemson.”
Collectively, the Clemson Sports & Campus Marketing team has more than 100 years of professional experience. The team reflects expertise from a variety of industries, with the goals of increasing the potential for innovation and bringing best practices from other environments. Of the 10 team members, six have Clemson degrees and two others have previous experience with JMI Sports.
Clemson Sports & Campus Marketing is led by President Scott Morris, a Clemson alumnus with extensive experience in partnership development, sales, marketing, strategy and general management at public and private companies. A native of Rock Hill, Morris earned a Bachelor of Science in marketing from Clemson in 1988 and has since supported his alma mater in variety of ways as an IPTAY member and by hiring graduates. His son is also a Clemson graduate. Morris and his family are relocating to the Greenville area from Raleigh, North Carolina.
Morris said that while he has enjoyed a corporate career thus far, he has closely followed the collegiate marketing and multimedia industry as it has evolved and believes that Clemson is ideally poised to further leverage its great brand.
“Clemson is a very special place for which I have a deep passion and served as a Clemson ambassador as a student,” said Morris. “I am proud to lead an outstanding team of people who essentially serve as ambassadors for the university in the corporate marketplace.”
Property leadership also includes three vice presidents: Jason Garrow, bringing valuable national sponsorship sales experience from IMG Worldwide, professional golf and NASCAR; Reba Robinson, bringing extensive JMI Sports corporate knowledge and sports consulting experience; and Mollie Moran, bringing marketing and advertising expertise in working with MTV at Viacom Media Networks.
With a planned satellite office on campus, Clemson Sports & Campus Marketing is based in downtown Greenville in One City Plaza, the premier mixed-use development on Main Street that also houses the Clemson MBA and Master of Real Estate Development programs, as well as the “Clemson Experience,” an interactive campus information center.
Members of the Clemson Sports & Marketing team are (from left, front row) Eric Mac Lain, Sarah Anderson and Reba Robinson; (middle row) Mollie Moran, Zach Washburn, Jason Garrow, Beth Pope and Scott Morris; and (back row) Kent Brace and Adam Goldberg.
“Selecting our office location was a strategic decision to allow us to be close to the Clemson campus and also be in a position to support the university’s growing presence in Greenville,” JMI Sports President Tom Stultz explained. “And in to order to build relationships between Clemson and the many businesses in the Upstate, across South Carolina and in neighboring Charlotte and Atlanta, we felt it was critical to be part of the thriving business community ourselves.”
As part of the athletics multimedia and sponsorships rights, Clemson Sports & Campus Marketing helps companies expand the reach of their brands by gaining valuable exposure to the loyal fan base of the Clemson Tigers. Sponsorship opportunities include official partner status and use of marks, venue signage and naming rights, radio and television advertising, website and social media campaigns, printed and email promotional materials, gameday activations and in-game promotions, pre-game hospitality and special events, as well as experiential marketing.
In addition, JMI Sports has been granted enhanced campus-wide marketing rights under the long-term agreement, giving businesses a means to associate with the renowned brand of the entire university and collaborate on the development of innovative and mutually beneficial campus initiatives that enrich the Clemson experience.
“I know we’re just getting started together, but I truly believe that our partnership with Clemson Sports & Campus Marketing has the potential to be transformational for our University,” said Clemson Executive Vice President for Finance and Operations Brett Dalton.