Clemson, BI-LO continue long-time partnership
|Tuesday, August 9, 2016 5:13 PM-|
GREENVILLE, S.C. – Southeastern Grocers, parent company to BI-LO, Harveys and Winn-Dixie stores, has signed a new partnership with Clemson University as it announces a long-term commitment to fuel, coach and inspire physical activity and healthy lifestyles throughout the Southeast with the new SEG Sports initiative.
The Southeast is home to some of the world’s most premier and established athletes, and Southeastern Grocers knows customers in the Carolinas are proud of the Clemson Tigers and their four National Collegiate Athletic Association Championships and representatives on the world stage.
“Clemson is proud of our rich history with BI-LO and we appreciate the continued commitment and support they’ve shown our athletic programs over the last 30 years,” said Clemson Director of Athletics Dan Radakovich. It’s an exciting time for the Tigers and we look forward to having BI-LO on our team for years ahead.”
Ian McLeod, President and CEO of Southeastern Grocers said, “We are passionate about helping our customers and their families be more active and aspire for greatness too, and today we are delighted to extend our commitment to our partnership with Clemson University.”
“Nearly 90 percent of our customers believe sporting activities are a key part of their child’s personal development, so we have created an opportunity to give our customers and their families the experience of premier athletic events and to inspire active families and future athletes throughout the Southeast,” continued Ian McLeod.
“We are investing in promoting physical activity and healthy lifestyles through sports at all levels, from gymnastics to football, baseball, basketball and swimming,” added Ian McLeod.