ACC Launches New Brand


by -
Discuss on the Football Message Board   Print   | TigerNetcom Facebook ClemsonTigerNet Twitter TigerNet RSS Feed



GREENSBORO, N.C. (theACC.com) – The Atlantic Coast Conference launched its new brand on Thursday in preparation for its 62nd year of athletic competition. The new mark reflects the ACC’s future while maintaining a strong sense of the league’s proud heritage and tradition.

“The ACC is well-positioned for many future successes and we are pleased with our new branding that reflects our limitless potential,” Commissioner John Swofford said. “The new, contemporary look modernizes and energizes the ACC mark, and, at the same time, still reflects the league’s history and rich tradition.”

The new mark will be used in association with each of the ACC’s 27 sponsored sports. It was designed in partnership with SME, which has worked closely with the conference on multiple projects and successfully led major rebranding of numerous sports organizations. The ACC and SME gathered input from member institutions, alumni and fans in creating the new design.

Similar to primary logos of previous years, “ACC” lettering serves as the new mark’s centerpiece. Set in a custom-designed font created specifically for the league, the logo leans forward toward the conference’s ever-present goal of excellence. The lettering is accentuated by a bold, silver underline that symbolizes the ACC’s journey toward a bright future.

The new mark’s versatility will allow it to be displayed in the school colors of each of the ACC’s 15 member institutions. Fans will see the logo on display via many applications – team uniforms, merchandise, facilities and digital platforms such as websites, social media and television.

“With the recent expansion of our league and the addition of Louisville on July 1, it seemed a natural time to update our brand,” Swofford said. “We feel that it well represents the high standard and values the ACC has held for more than 61 years.”

ACC Brand Book


Discuss on the Football Message Board   Print   | TigerNetcom Facebook ClemsonTigerNet Twitter TigerNet RSS Feed
Loading...
Post your comments!
Subject (Replies: 31) Author
spacer FB Update: ACC Launches New Brand
TigerNet News
spacer Re: FB Update: ACC Launches New Brand
mainiac21
spacer So they changed the font?
gotigers37
spacer Re: So they changed the font? Old one was better
74TIGER
spacer looks dark blue to me… similar to what they had***
Graphic Tiger®
spacer Some years back I was working for a mobile device company
tiger_thom®
spacer Hey, I have an idea: We have one of the most recognizable
uproar84®
spacer cost saving measure***
cuvatiger®
spacer it's a 3 letter logo, what are they suppose to change?***
Graphic Tiger®
spacer Thanks for nothing Bret McMurphy******
828Tiger
spacer Re: Thanks for nothing Bret McMurphy- Uhh I'd blame Swofford
74TIGER
spacer This is one of those occasions when the average person says,
hartins®
spacer I was expecting the ACC
johnccalhoun®
spacer The Dude is on it.***
CUTiger1989®
spacer Ha. That's it, huh? ******
Swarley
spacer Meet the Einsteins behind this revolutionary logo
Tobacco Road Tiger
spacer I can just imagine hearing marketing douches inflate the
Completely Solid Orange
spacer Wud.
gotigers37
spacer Looks like something the Conference USA would use
PenthouseTiger
spacer As posted above, it looks more like the Big East.
Completely Solid Orange
spacer We are the Big East now. Largest Big Five conference
grrowl
spacer Oh my ew***
ElCidclassof14
spacer Re: FB Update: ACC Launches New Brand
CarolinaCrippler
spacer That looks like balls***
GWPTiger®
spacer Re: That looks like balls***
SBCharleston
spacer the old looked better***
franc1968®
spacer UNC dead center******
HotRod
spacer Heinous.***
Francis Marion®
spacer I hope they paid for that
TigerHawk76®
spacer Re: FB Update: ACC Launches New Brand***
CUTiger1989®
spacer Re: FB Update: ACC Launches New Brand
RH Tig
spacer uhhh,
laid-backtiger®
Super Mario: Swinney says 2018 commit was a
Super Mario: Swinney says 2018 commit was a "pig in mud" during visit
No. 11 Clemson to host Furman on Tuesday
No. 11 Clemson to host Furman on Tuesday
Clemson makes top-5 for elite lineman
Clemson makes top-5 for elite lineman
Mustache Man: Clemson's Spencer Stride channels his inner Catfish Hunter
Mustache Man: Clemson's Spencer Stride channels his inner Catfish Hunter
Clemson drops four spots in AP Top 25
Clemson drops four spots in AP Top 25
Clemson makes move in polls after series sweep
Clemson makes move in polls after series sweep
Clemson offers No. 1 player in Connecticut
Clemson offers No. 1 player in Connecticut
Bracket Watch: Clemson's latest NCAA Tournament projections
Bracket Watch: Clemson's latest NCAA Tournament projections
Clemson signee wins free Chick-fil-A for a year
Clemson signee wins free Chick-fil-A for a year
Sign Up for E-Mail News Alerts
Features
Updates
Daily Digest
Clemson Gear
Clemson Gear