|by Tony Crumpton|
"When you get around a company that's got a great culture, you can smell it," Swinney said in an interview recently for the Southern Textile Association/Join Fiber Buyer annual meeting in South Carolina. "You see it on the walls. You hear it. That's why I like to go on the road in December and January recruiting. I love to go to these schools, and I can spend five minutes at a place, and I know exactly what type of culture they're coming from. It's a culture of commitment, or it's a culture of compromise. I can tell just like that."
Swinney has an excellent feel for players that think they are entitled before they even reach the college level.
"Sometimes, I go to these places that don't have a whole lot, the school's in bad shape, but there's so much pride in what they have. Sometimes I go to schools that have a lot, and it's a mess. There's entitlement, instead of empowerment. This is a program of empowerment here. That's the culture we've established."
Clemson's 2018 recruiting class is off to a phenomenal start with a #8 ranking in the country according to 247Sports.
Tony Crumpton can be reached at firstname.lastname@example.org