They didn't want to be there? Georgia is the second SEC runner-up to lose in the New Year's Day Six the last two seasons. Auburn lost to UCF 34-27 in the Chick-fil-A Bowl last season, and the loser of the SEC championship game is 4-5 in bowl games this decade. That's the typical go-to excuse in this situation
Anyway I think this sums it up rather well. From an article by Bill Bender, “This is what happens when you worry more about where you want to be more than where you are: You get beat.”