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Editor [∞]
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FB Update: ACC Launches New Brand
May 29, 2014, 11:02 AM
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Enthusiast [119]
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Re: FB Update: ACC Launches New Brand
May 29, 2014, 11:06 AM
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Is it really different enough to warrant a post about it?
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Hall of Famer [21577]
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So they changed the font?
May 29, 2014, 11:06 AM
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How do these people get hired???
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CU Medallion [67832]
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Re: So they changed the font? Old one was better
May 29, 2014, 11:13 AM
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and it is a little insulting they picked UNC color to use. Though not surprising at all.
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110%er [5636]
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looks dark blue to me… similar to what they had***
May 29, 2014, 12:42 PM
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All-In [29036]
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Some years back I was working for a mobile device company
May 29, 2014, 11:13 AM
[ in reply to So they changed the font? ] |
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I was doing software design for one of their handheld products, and was the low man on the totem pole having just been hired. There was a new initiative in the works to rebrand the company and each division had to send a rep to sit in on the meetings. No one from my group wanted to go and so as the newest member they made me go sit in on these "focus group" style meeting.
Probably one of the most annoying things I've ever been through. A room filled with folks who don't want to be there discussing the slight change in logo and font over and over again. In the end it was all just show as they chose a design we all hated. Monumental waste of time.
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110%er [6219]
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Hey, I have an idea: We have one of the most recognizable
May 29, 2014, 11:14 AM
[ in reply to So they changed the font? ] |
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logos in all of sports, so let's change it. Let's not only change it, but let's make it look like the Big East's logo! You know, that conference that was picked apart and is now a basketball-only league.
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110%er [9095]
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110%er [5636]
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Junkie [569]
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Thanks for nothing Bret McMurphy******
May 29, 2014, 11:13 AM
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CU Medallion [67832]
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Re: Thanks for nothing Bret McMurphy- Uhh I'd blame Swofford
May 29, 2014, 11:16 AM
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personally. And professionally.
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All-In [25393]
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This is one of those occasions when the average person says,
May 29, 2014, 11:15 AM
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"Who gives a sh*t?"
And most everyone else agrees....lol
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Orange Blooded [4367]
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I was expecting the ACC
May 29, 2014, 11:16 AM
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to announce a move to the Big-12.
Guess we gotta wait another month or so.
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CU Medallion [61841]
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The Dude is on it.***
May 29, 2014, 12:57 PM
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Legend [15749]
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Ha. That's it, huh? ******
May 29, 2014, 11:19 AM
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Standout [343]
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Meet the Einsteins behind this revolutionary logo
May 29, 2014, 11:20 AM
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http://www.smebranding.com/about#team_member
Probably got more $ for changing the font than I have for designing a 10 MGD water treatment plant. Sheesh.
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Hall of Famer [21614]
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I can just imagine hearing marketing douches inflate the
May 29, 2014, 11:29 AM
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importance of inconsequential minutia.
"Ya know... when we make these letters narrower, we are really talking about a more efficient front office. Less weight means less waste. I think that will come across to people looking to choose a school based on the font of their conference affiliation."
"I see your point ##### A. And we really need these letters to lean forward... because I think it illustrates how we are moving FORWARD... ya know... into the FUTURE."
"Yeah because if you are not moving forward and changing things arbitrarily, your customers/fans will eventually abandon you for what's hot."
We spend so much money on having spazz-tards attempt to manipulate us.
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Hall of Famer [21577]
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Orange Blooded [3788]
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Looks like something the Conference USA would use
May 29, 2014, 11:21 AM
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I bet they paid some marketing firm $Texas to come up with it too.
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Hall of Famer [21614]
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As posted above, it looks more like the Big East.
May 29, 2014, 11:23 AM
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Maybe this was part of the deal to get half of the Big East to join the ACC.
Miami, BC, VT, Pitt, Louisville, Syracuse....
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All-TigerNet [10874]
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We are the Big East now. Largest Big Five conference
May 30, 2014, 12:58 AM
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of the EAST.
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All-Pro [657]
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Oh my ew***
May 29, 2014, 11:24 AM
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Recruit [92]
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Re: FB Update: ACC Launches New Brand
May 29, 2014, 11:40 AM
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Does this mean we're not getting Batdogs?
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Heisman Winner [105574]
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That looks like balls***
May 29, 2014, 11:58 AM
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Standout [309]
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Re: That looks like balls***
May 29, 2014, 12:44 PM
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Wonder how much money was spent on this.
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Oculus Spirit [83625]
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the old looked better***
May 29, 2014, 12:54 PM
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CU Guru [1218]
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UNC dead center******
May 29, 2014, 2:43 PM
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Heisman Winner [140523]
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Heinous.***
May 29, 2014, 2:58 PM
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Legend [17626]
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I hope they paid for that
May 29, 2014, 3:00 PM
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With Burger King coupons.
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CU Medallion [61841]
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Re: FB Update: ACC Launches New Brand***
May 29, 2014, 3:02 PM
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Heisman Winner [135598]
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Re: FB Update: ACC Launches New Brand
May 29, 2014, 3:16 PM
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Orange Blooded [3049]
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uhhh,
May 29, 2014, 7:56 PM
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our conference's logo caught the ghey.
SMH at this one...
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