Balloons are nonsense. Stadium cell coverage is for for emergencies, checking stats at halftime, and no other concern. Speaking of Halftime, Pass-outs are for the elderly, newborns, and the weak fan. Don't like the water prices? Bring in your own, unsealed bottle. Like to drink? Ever been on a golf course? Bring in a mini bottle or two, mix you a drink, and concern yourself with the game. Leave the children's birthday party shtick to the small and irrelevant, like South Carolina University who, let's be honest, need all the gimmicks they can.