Everything is stated inside the headline in naming the "Jewels" of college basketball. It is shock and awe. At the end of the day North Carolina, Duke, Michigan State, will all operate as usual. The punishment will trickle down to the teams who are not relevant in College Basketball. Unfortunately we fall under that description so we will probably be penalized, but at the end of the day we will still be what we have always been (it does not always make me happy to be truthful)
So the NCAA still gets credit for taking out punishment, but they will take the punishment out on the teams that are insignificant in the basketball world.
Take Louisville for example currently. Not that they are irrelevant, but they are not the darling Kentucky or North Carolina is. So the NCAA punishes the one who will least effect the "Brand" NCAA Basketball.