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YOUR BALANCE
Nike's Kaepernick gamble: Smart marketing or dumb move?
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Nike's Kaepernick gamble: Smart marketing or dumb move?


Sep 4, 2018, 8:05 AM

https://money.cnn.com/2018/09/03/news/companies/colin-kaepernick-nike-just-do-it/index.html

2024 white level memberbadge-donor-05yr.jpg flag link military_tech thumb_downthumb_up

[Catahoula] used to be almost solely a PnR rascal, but now has adopted shidpoasting with a passion. -bengaline

You are the meme master. - RPMcMurphy®

Trump is not a phony. - RememberTheDanny


they know that angry old white men aren’t going to buy


Sep 4, 2018, 8:09 AM

their shoes anyway


New Balance is our brand

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I won't buy their shoes


Sep 4, 2018, 8:34 AM

because they pretty much suck now. If your foot is as wide as a yardstick I guess they are ok. If your foot is 'normal' they won't fit.

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MauldinT, where are you???


Re: I won't buy their shoes


Sep 4, 2018, 8:39 AM

This is interesting as most of their shoes are known for being narrow. This old people go to New Balance or god forbid Merrell as their choice.

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Lulz - I have 2 pr NB & 2 pr Merrells


Sep 4, 2018, 8:52 AM

Glad to know I’m rocking the right stuff in my Wrangler cammo cargo shorts and plaid Chaps shirts.

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I meant width wise, not length wise


Sep 4, 2018, 8:59 AM [ in reply to Re: I won't buy their shoes ]

sooooo, like 2 inches wide

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MauldinT, where are you???


that's what she said***


Sep 4, 2018, 12:13 PM



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just stirring the pot***


Sep 4, 2018, 8:12 AM



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I hear the Florida Mallwalkers Association


Sep 4, 2018, 8:42 AM

is up in arms about this. I wouldn't be surprised to see them make a move to Hush Puppies Orthopedics.

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Is it ok not to care? Nike products pretty much suxx0rs


Sep 4, 2018, 9:39 AM

anyhows. I guess you get what you pay for, like the UDP vietnamese chitlens

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If she's a hollerer, she'll be a screamer.
If she's a screamer, she'll get you arrested.


I guess it's better than hitting your Keurig with a 3 wood


Sep 4, 2018, 10:21 AM

https://twitter.com/johnrich/status/1036751396002050050

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Or blowing up a Yeti.***


Sep 4, 2018, 11:30 AM



2024 white level memberbadge-donor-05yr.jpg flag link military_tech thumb_downthumb_up

[Catahoula] used to be almost solely a PnR rascal, but now has adopted shidpoasting with a passion. -bengaline

You are the meme master. - RPMcMurphy®

Trump is not a phony. - RememberTheDanny


Using $0.20/hour slave labor was one thing.


Sep 4, 2018, 10:33 AM

This will not improve their brand either.

https://imgur.com/a/u9TOVmX

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Dumb move. Especially, since they tossed in the Kap


Sep 4, 2018, 10:57 AM

“Sacrificed Everything” part. That seemed like an intentional shot at the people who actually did sacrifice everything so that Kap could protest.

I’m an old guy - not their target demographic - and I buy things just based on what I like. Their stand will make me buy elsewhere. And I’ve got teenagers that I buy for...so they are going to hurt sales in their target demo I think.

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Something tells me


Sep 4, 2018, 11:30 AM

that Nike consumer tested this new campaign in their target market... and that it performed well. My assumption is that old white guys aren't that target market.

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Yep - no doubt it was market tested. Sometimes


Sep 4, 2018, 11:57 AM

these market tests and polls come up with the wrong answer.

I think more people are likely not to buy because Kap is associated with it than people will decide to buy because he is associated..

Nike might be taking the “no publicity is bad publicity” route. Personally, I’ve never agreed with that old adage for established companies...

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Looks like those "old white guys"


Sep 4, 2018, 12:13 PM [ in reply to Something tells me ]

are unloading their Nike stock by the bucket load today so there's that.

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GO TIGERS!!


The last pair of running shoes I bought...


Sep 4, 2018, 11:09 AM

I gave them a fair shot, but liked Brooks better. However, if I was shopping today, I'd skip 'em.
To many choices in that market to pay for an ######## on field antics. I don't think any of those clowns took a knee in the off season.

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Smart for “Nike” but dumb for “Depends”***


Sep 4, 2018, 11:22 AM



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Smart for “Nike” but dumb for “Depends”***


Sep 4, 2018, 11:22 AM



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Well, I'm annoyed by it


Sep 4, 2018, 11:42 AM

Because stupid people on the mange are talking about it and all their crap is going to get dumped over here.

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Remains to be seen. VERY risky, in my opinion. It’s not just


Sep 4, 2018, 12:19 PM

that they are “supporting Kap”. That’s not how Nike does it. When they invest in you, they put you on a pedestal. Now Kap has to earn that position every day. And not simply by throwing a ball. He’ll be judged on his activism, his actions and his comments. I am skeptical he can pull it off. Interested parties will have to work hard to convince us that he is a great leader. We shall see how it goes.

And yes, I’m done with Nike. And yes, that means little to them.

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null


Seems dumb to me.***


Sep 4, 2018, 12:44 PM



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