My wife is a Canadian national and our nephews--her brother's sons--are sports fans. In the 15 years I've known them they've seen that my alma mater is Clemson, and somehow over this football season they found out we're having a good year. They told my ma-in-law all about the players rubbing this rock, a cannon firing, and running down a hill, and how cool the whole scene is. She said they've been following us more closely this year and they are pretty excited to see our guys doing well.