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110%er [5372]
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The TRUTH about Bowl Attendance and Prices
Jan 3, 2019, 3:11 PM
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I've been in the Broadcast profession for over 40 years. Here's the real deal you need to know about Live Events:
The bowls, the stadiums, the advertisers, the NCAA... none of them care how many people show up to the bowl games. Here's why:
(1) Average 30 second commercial in the NC game will cost about $700,000. There will be about 45 minutes of commercials. That's $63,000,000 in ad revenue.
(2) The average bowl attendance over the last 5 years has been 18,000. At an average stock ticket price of $300 per ticket, that's $5,400,000. Only 8% of total ad revenue.
At iHeartRadio, we produce the iHeartRadio Music Festival and the iHeartCountry Festival each year. The venue holds about 10,000 people. but our viewership is in the millions. So those tickets could be free, and we'd still go on with the show. Even if no one showed up, we'd still go on with the show.
Bigtime live sporting events are the same way. It's all about the ad revenue. Period.
Shameless Plug: You can hear the game no matter where you are on your iHeartRadio App. Keyword "Clemson Football"
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All-In [30766]
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Yes, we all know that.
Jan 3, 2019, 3:21 PM
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I was pretty evident when they added the 40th bowl game.
The cities are the ones taking the biggest hit. They probably spend more money hosting a game than they make on tourism due to the game.
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Scout Team [171]
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Re: The TRUTH about Bowl Attendance and Prices
Jan 3, 2019, 3:24 PM
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"The average bowl attendance over the last 5 years has been 18,000."
Say what???
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Orange Blooded [2519]
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TuneIn app is better***
Jan 3, 2019, 3:32 PM
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110%er [5372]
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Bwahahaha!!! Riiiight.***
Jan 3, 2019, 8:47 PM
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110%er [6153]
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Re: The TRUTH about Bowl Attendance and Prices
Jan 3, 2019, 3:39 PM
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Your math doesn’t add up if let’s say a 70,000 seat venue could be sold out at an average of $300 per seat versus the 18,000 average attendance you site. That’s leaving $15M on the table and nobody is going to throw away $15M for a Natty that could be held at an accessible venue.
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110%er [7023]
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That's average bowl attendance
Jan 3, 2019, 3:45 PM
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Not just the NC. I assume that also includes the tens of people at the Bahama bowl.
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110%er [5372]
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correct***
Jan 3, 2019, 3:53 PM
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110%er [6153]
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Re: That's average bowl attendance
Jan 4, 2019, 12:05 PM
[ in reply to That's average bowl attendance ] |
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But all of the OP dollars were based on ad buys for the Natty versus ticket revenue of an averagely attended bowl game of 18,000 tickets at $300. Apples and oranges. Bottom line is either put the game in an accessible location and sell it out or sell tix for $50 so you can at least create a desirable live atmosphere for the TV show so you don’t have to pipe in crowd noise. That goes for all the bowls.
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110%er [5330]
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Re: That's average bowl attendance
Jan 4, 2019, 12:36 PM
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Agreed, the ad price for a crappy Bowl game on Dec 18th would not be anywhere near the price of one during the National Championship.
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110%er [5372]
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Orange Blooded [4896]
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Re: The TRUTH about Bowl Attendance and Prices
Jan 3, 2019, 9:51 PM
[ in reply to Re: The TRUTH about Bowl Attendance and Prices ] |
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True BUT the vast majority of the tickets are committed to the 2 schools so CFP games will probably all be “sold out” even if attendance is poor. The schools (or their conference) end up paying for the tickets if fans don’t buy them.
This year many fans naively bought tickets planning to resell them or thinking there would be reasonable airfare and hotel rates.
The current fan bases probably won’t make that mistake again so the schools and conferences will eat the losses in the future.
Slice and Swofford need to start complaining now - before Seattle is selected for a future CFP game.
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110%er [5372]
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Right, and another reason bowls don't care about attendance***
Jan 4, 2019, 11:21 AM
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they already have the ticket money.... BTW, schools only have to pay for as many as they order. That's why they do the "in advance" protocol... that gives them a handle on how many they will agree to buy from the bowl... so they don't order too many more than they can sell...
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Varsity [219]
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Re: Right, and another reason bowls don't care about attendance***
Jan 4, 2019, 12:42 PM
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they already have the ticket money.... BTW, schools only have to pay for as many as they order. That's why they do the "in advance" protocol... that gives them a handle on how many they will agree to buy from the bowl... so they don't order too many more than they can sell...
While some of what you say is true, some is not. Schools are committed to buying a set amount for all bowl games. The advance is to help the schools sell and to gauge demand. Each school has 20,000 to sell for this game. Alabama did not sell thousands but still has to pay for them even if they give them to the Boys and Girls Clubs.
The average ticket price for this game face value is $575. Just in ticket sales alone, that is $42 million of revenue. They care about ticket sales a lot.
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110%er [5372]
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yes and no. The figure was 8,000 each school
Jan 4, 2019, 1:50 PM
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which they were REQUIRED to buy (not 20,000.) With an option to buy more before the ticket "release date."
BTW, all the figures I'm quoting are from the NCAA post-report for each bowl game and NC game since 1990
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All-Pro [661]
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Re: The TRUTH about Bowl Attendance and Prices
Jan 3, 2019, 3:42 PM
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Wow bro you're a geniuss
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110%er [5372]
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Re: The TRUTH about Bowl Attendance and Prices
Jan 3, 2019, 3:56 PM
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no, but I did stay in a Holiday Inn Express last night.
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Orange Blooded [2217]
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I’m staying at a holiday inn express right now
Jan 3, 2019, 9:54 PM
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See you at breakfast in the morning. I’ll save you some powdered eggs and dried out sausage
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Standout [339]
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Could you pass along to anyone that cares
Jan 3, 2019, 9:53 PM
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That your Android app is HOT FREAKING GARBAGE
Thanks in advance.
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110%er [5372]
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over 4 million users on Android and growing every day***
Jan 4, 2019, 11:22 AM
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but the Apple users might say it's the Android users who are "hot garbage." 
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Scout Team [197]
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Re: over 4 million users on Android and growing every day***
Jan 4, 2019, 11:46 AM
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Good info dude! ??. I don’t care what they say about u! Ha! Some people (not all) have no idea about how much garbage is stuffed in to peoples brains and how the media manipulates the public! I was informed in detail by a friend who worked at clear channel and then Disney! These network people have agendas and football is at the bottom of the list! I try not to drink the cool aid and avoid commercials! (Unless it’s beer)
Ok! I’m done! Now bring on the people that are gonna jump on me and call me an idiot! It happens every time! ??
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Hall of Famer [21614]
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That's a good perspective that people should keep in mind.***
Jan 4, 2019, 11:26 AM
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Heisman Winner [111322]
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Re: The TRUTH about Bowl Attendance and Prices
Jan 4, 2019, 2:38 PM
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This is why I do NOT buy anything I see on TV during a game.
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50
