While we *patiently* await our invite to the SEC, what if there is another way…
The future of TV is the streaming wars. But live sports will always be an integral component to attracting eyeballs. You see it with Apple TV+ nabbing MLB rights and (unsuccessfully) throwing their hat in the ring for B1G rights. Peacock is getting a Notre Dame game annually and wants B1G inventory. The B1G is on top of things and clearly looking to pounce on streaming opportunities because they will have more inventory than will fit in the limited windows on the Fox networks.
We all know Disney owns ESPN, but they’ve reportedly explored dropping ESPN — most likely seeing the value of live sports being too great to dispose of.
Disney (Hulu), Peacock, Apple TV+, Fox, Amazon (NFL rights), Paramount+ (CBS still has Masters, NFL, etc) are all invested in live sports. That leaves Netflix and WarnerDiscovery (HBO Max, all Turner entities).
ESPN is valued at $50B (but have Disney in their back pocket — market cap of over $300B). Fox Sports has a market cap of $18B, and WarnerDiscovery has a market cap of $33B. TNT/TBS (under the WarnerDiscovery umbrella and who have established sports broadcasting packages under Turner Sports) reach more households than ESPN and Fox Sports (when you take out ABC and Fox).
The CEO of Warner Discovery until April was a UNC grad (Jason Kilar). Turner Sports is HQ’d in Atlanta. Who’s to say they don’t want to throw close to $1B/year for ACC rights if enough schools want to break the GOR and say “screw you” to ESPN?
And wouldn’t you love to see our annual Habitat for Humanity build showcased on the Magnolia Network with Chip and Joanna Gaines handing over the keys to some deserving family? Or the Enter Sandman Hokiecoaster at Six Flags? Heck, bring in Oregon and change their mascot to Daffy Duck.
My sand volleyball blog sources say schools are already in deep discussions and this is imminent.