The $13 MIL will come from the expected $20-$23 MIL for all sports at an university from the players NIL Rights Pay-off Program to go into effect in April 2025 if judge approves.
So UNC, after hiring Belicheck, made this announcement public which is interesting since he may have demanded to know if they were going to support his players. Also, he will make $10 MIL (double Mack) + incentives worth up to $3.5 MIL along with a 5 yr contract with only first 3 yrs guaranteed.
Lastly..Bet some university sports programs will spend $20 MIL of the $23 MIL available on their FB program alone.