That's complete BS prices. That's worse than the mini-fridge in the high roller suite at the Bellagio. I think. We told each of our children they would not see their next birthdays (respectively) if they opened the door to that fridge.
Beers are typically tall boys and you have to choose between $15 Michelobs and a $12 plate of cardboard with cheese on it. At Augusta you'd be crazy not to get a couple sammies to soak up all the Heineken.