IMO I think you'll see the patience wane after the first couple of NIL affected recruiting classes.
I mean, anyone think TAMU, USC, or UM are going to keep handing over millions without any championships?
If one of those programs wins a natty in large part due to the NIL sweepstakes then the bidding will continue.
If the highest bidders don't win a natty, I think you could see a cooling effect on bidding -- not that it would stop but I think these wacky 7 figure deals would dry up into the 6 figure range for blue chippers.
But ultimately, it's anyone's guess and I'm sure it could go a number of ways.
Tax deduction’s anyway as advertisement……so the money will always be there IMO……some just may back off some, but for the big schools who want to win at all costs……Texas,SoCal,OSU,Mich etc….they will continue to pay…..as I would too if I were rich…..I want a Clemson to win the Natty every year…
1) Its all about volume and maximizing chances. Don't look at the handful of guys that flop. If, for example, A&M is able to use NIL to land the top recruiting class in the country every year, eventually enough of those guys will pan out that they will start winning SEC titles and making CFPs
2) Some of these boosters have so much money that they don't really care about ROI. They are interested in my 1st point above - signing large numbers of talented players.