We will see how it all shakes out but I believe there are reasons to be concerned for Clemson in light of Supreme Court ruling and NIL.
The Supreme Court ruling significantly increases the cost of doing business and while we are one of the big boys on the field we are not when it comes to revenue. Schools will now be offering an array of new services, promises of post graduate scholarships, overseas experiences, the creativity (inducements) will be endless and expensive. You can tie a lot of things to the "educational experience". This is where the horrible ACC TV contract will get even more magnified. Swofford locking us in until 2036 is a joke. We may be forced to add a conference member if ND refuses to join to just to try and re-negotiate. SEC and BIG TEN schools are projected after new TV deals take in as much as $20 million more a year than ACC schools with the current ACC TV deal. I have no idea where ACC Network stands right now as far as potential revenue.
Sure Clemson will likely find the money to keep up in football but the real affect will likely be other sports with so many resources required to keep up in football. We tried with track and cross country to cut some costs but not only did that not happen we had to add women's sports to avoid a Title 9 violation. The costs keep rising.
As far as NIL if concerned there is obviously a lot of unknowns but it does not take a marketing genius to sell to a kid that schools with big alumni bases present more "customers". Ohio State with their 50,000 plus students and huge alumni base.. it can be argued to prospective can buy a lot more of your jerseys than the Clemson's of the world. You can get more camp revenue in Columbus in a city of 2 million with a ton of buckeye kids who man and dad just send junior to camp to make sure players do well on their cut. The possibilities are endless. The idea that just a few will get money is crazy. You don't think UGA will find a way to get UGA business friends to spread the love. May be run and TV ad for the whole OL for a restaurant. It will not just be the stars. There will be "friends of the program" that will use NIL just to funnel money to players.
Sure Clemson can do this too stuff but at some point it is just a numbers game and the huge schools will have some advantages. Sure many of them do now. I mean you can say right now Texas and Texas AM have huge revenue advantages over Clemson a we are way ahead. Again, for football will do all we can but we will be more like the Kansas Royals than the Yankees. I raised some of these issues with Dan Radakovich and he acknowledged if guardrails not put in place it could place Clemson at a disadvantage against the really big schools. Well maybe the guard rails are coming but I sure have not seen them yet. Looks like the wild west to me.