Re: NIL Question for the Social Media Experts.

I’m not an expert; but, on OOB last week they quoted a Forbes study that said that a social media influencer could charge $250/10,000 followers for each sponsored post. In DJ’s case that means he could charge an advertiser $3,800 each time he posted an endorsement for their product. Now he’s the QB but how bout a guy like Braden Galloway? He and his girlfriend are TikTok stars; he’s got almost 400K followers. This is how the real money is gonna be made for NIL; not by someone signing autographs at Fairway Ford, but from social media endorsements. Braden has so many followers not because of the plays he makes on the field but because of the funny videos he and his girlfriend post online. So should he have the right to make potentially 6 figures a year utilizing a talent and platform that has nothing to do with sports?

ICATiger

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Jun 25, 2021, 12:39 AM

The popular players will easily swing $10-20k per week. A report said that TLaw could have made $250m in the 3yrs at Clemson if football players were 1 and done like Basketball. That said, $100m would have been his contract and signing endorsements but $150m would have come from that SM.

Then a following report says he makes around $10-15k per post on Twitter and IG. YT has larger opportunities for income due to multiple advertising opportunities per video.

That is why I posted multiple times that the popular players will likely hire production crews ( usually 2 persons but can be three with a drone), those production crews create content and do multiple drops a week. So these production crews will get press passes and be in on same content as Tnet, etc. But the videos dropped under specific players will be worth $2-4k on snippets and $10-15k per video. Videos will likely drop at least 2 times per wk.

In other words, players will be running their own business. Once the funds increase, then said players will likely lose interest in school work, and focus more time on content. Look for players to take bare minimum school work and to focus on their 6-7 digit income.

Therefore, I have continuously said that I expect the graduation rate to fall dramatically, the arrests to increase substantially based on fact that players can fund extracurricular activities. And the production crews will likely be friends from HS that didn't have the abilities so they are riding players coattails. Players often have tried to leave certain environments from HS, this is an avenue for them to follow only to create more opportunities for failing as a student athlete.

Then add in that you have 5-10 players raking in money, the others players trying to catch up, and the dissension becomes huge issues.

NCAA has failed at every level of this NIL. You asked the question, I hope you read the responses, as many seem to create threads and don't even read the replies. They rather start a similar thread 2wks later.

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NIL Question for the Social Media Experts.