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NCAA - Not College Athletics Anymore!
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NCAA - Not College Athletics Anymore!


Jan 3, 2022, 6:01 PM

This is getting wild. However, I think this is just the beginning. Whenever organizing bodies jump in to foster NIL and manage the financial aspects of the players it’ll get even more tricky. Right now is the Wild West with random investment in players. Wait until real structure forms around this system of economy, which it will... entropy at work for now.

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Re: NCAA - Not College Athletics Anymore!


Jan 3, 2022, 6:36 PM


This is getting wild. However, I think this is just the beginning. Whenever organizing bodies jump in to foster NIL and manage the financial aspects of the players it’ll get even more tricky. Right now is the Wild West with random investment in players. Wait until real structure forms around this system of economy, which it will... entropy at work for now.




Well... if there aren't some NIL guardrails and real/enforceable limitations put into place soon then College Football will turn into a very bad version of NFL lite. If it gets to this point I will abandon College sports all together.

The problem with NIL is that the good intentions behind it have already been corrupted by those looking to game the system. With the NFL, market forces will determine if an NFL player's NIL is worth the costs to the business funding the venture. In other words, businesses will pay for an NFL players endorsement so long as the business sees a profit from that endorsement. If the business is not making a profit from the NFL players endorsement - they will sever ties with the NFL player. In this case the free market works. Furthermore, NIL for NFL players does not replace their salary - it is a bonus to what they are already getting paid.

If NIL were following these same market force rules then I could see a very quick settling down of the wild west that is college NIL. However this is not what is happening right now. A lot of schools/alumni are moving quickly to set up "crowdsourced donation clubs" in order to pay money to players in the name of NIL. There is no profit motive for these clubs as the sole reason they are being formed is to purely dish money out to players with no expectation of turning a profit from the partnership. Since these clubs don't care about profit - market forces will not come into play and the NIL money will flow to the players so long as donors are willing to contribute. This will eventually lead to a situation where the schools with the most financial resources can simply buy the best team.

If the NCAA were serious about fixing things they would established a baseline payment program to all football players based on the amount of profit the NCAA makes in a given year. All FBS players would receive the same $ compensation from the NCAA regardless of team/position. The NCAA could then ban these crowdsourced donor clubs and like schemes and set up rules that limit NIL to purely market force driven/entrepreneurial endeavors. Of course that would require the greedy a$$holes that run the NCAA to cough up some of their profits which will probably never happen...

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Re: NCAA - Not College Athletics Anymore!


Jan 3, 2022, 7:00 PM

Wonderful take. Could the universities agree to purchase product lines that sponsor NILs. That would be a way of having the revenue stream back into those sponsors. I’m thinking that there will be some creative systems put in place as this situation develops. But I think your right, generally speaking. The decoupling of true market values will lead to an asymmetric benefit to certain programs.

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Re: NCAA - Not College Athletics Anymore!


Jan 3, 2022, 6:42 PM

Now that the NCAA has disappeared, the NFL is much more credible. It has salary caps, free agent signing periods, combine for talent evaluation, player contracts and reasonable structuring of rosters to plan for this year and a few years down the road. College football has none of that now. What a pathetic end to a great sport.

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Re: NCAA - Not College Athletics Anymore!


Jan 3, 2022, 7:02 PM

I’m hoping some sort of order gets restored. If not, it’ll be a completely different sport/process in just a couple of years.

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