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Replies: 9
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110%er [5667]
TigerPulse: 92%
Posts: 12141
Joined: 9/28/08
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Is Nielson an honest broker of ratings
Oct 18, 2020, 9:31 AM
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There was a post on town hall ratings.
As background we all agree, even the extreme left must agree, all major social media outlets censor conservative voices, as they have essentially admitted this themselves.
My question is about the ratings service(s). How do we know these people at Nielson are also not radical, leftwing zealots that manipulate data? Nielson is the ratings king.
Even if the corporate office isn't knowingly engaging in data manipulation, what about all the individual employees? We also know many of the leftist subscribe to the "anything goes" idea if they are working towards one of their virtue laden causes. Anything like changing/faking data.
Check out this web page from Nielson. Is this something you see from a fair-and-balanced corporate office?
https://www.nielsen.com/us/en/about-us/global-responsibility-and-sustainability/ Global Responsibility & Sustainability Our global teams work together to have an uncommon impact in the marketplaces and communities where we live and serve. Our Global Citizenship and Sustainability Council, which launched in 2014 and comprises a cross-functional leadership team, aligns new and existing initiatives to ensure that...
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Rock Defender [53]
TigerPulse: 90%
Posts: 35
Joined: 11/30/98
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Wow. Talk about whining
Oct 18, 2020, 9:55 AM
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It's a sustainability policy.
Apparently, everything is biased now. Trump got to you.
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All-TigerNet [11627]
TigerPulse: 100%
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Joined: 5/17/02
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What am I missing here?
Oct 18, 2020, 9:55 AM
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What is so offensive about being good steward of your community and engaging in sustainable practices?
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110%er [5667]
TigerPulse: 92%
Posts: 12141
Joined: 9/28/08
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Re: What am I missing here?
Oct 18, 2020, 10:12 AM
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I'll bite...
Nothing is "wrong" with being good stewards, etc. But...Do you spend your personal money to advertise your virtuous characteristics? I can see your ads on FB:
ClemsonZJ SUPPORTS GLOBAL SUSTAINABILITY. I use LED light bulbs, recycle, and am saving for a Prius.
Sounds a bit ridiculous, right, and is a waste of your money.
If I were a stockholder in Nielson or a Board member, I would be asking the CEO, W T F is your priority - making money for shareholders or being a social activist. How much $ (shareholder profit) are you spending on these feel-good initiatives? Are they making donations to these causes? Are they making political donations supporting certain candidates.
Nielson is a digital business, seems to me. They have office space and use electricity. There is only so much you can do.
Maybe they do this stuff as a part of recruiting. That is legit, but then I have to ask if you are recruiting a bunch of left-leaning employees that's bad. The left invented "diversity is good" so they should also live by it.
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CU Medallion [73569]
TigerPulse: 100%
Posts: 78044
Joined: 11/30/98
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i doubt they fibbed numbers. Take a few things to mind
Oct 18, 2020, 10:44 AM
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The libs were so insane that NBC did this. They were going on and on about reducing Biden's viewership.
I'm sure a lot took this as a rally cry. Pubs were just laughing at them for this.
If I didn't read about the town halls on here, I would've never known they were on.
I didn't watch them anyway.
But if I did, I would've watched Biden's.
I know everything about Trump, why would i watch more of that other than to see how unfairly he'd be treated.
imo, these numbers don't mean jack imo as you don't really know who was watching what. Were Biden supporters watching Biden? Were Trump supporters watching Trump? How much flipping was going on?
in the end, who cares? we get to know the real numbers in a few weeks. Biden seems to be in a comfortable lead. we'll see in a few weeks
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110%er [5667]
TigerPulse: 92%
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Joined: 9/28/08
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Re: i doubt they fibbed numbers. Take a few things to mind
Oct 18, 2020, 10:56 AM
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I'm not concerned about the numbers for the town hall. Thinking about the big picture.
I am wondering since ratings seem to be (should be) an objective measure as to what people are paying attention to, what people put most confidence in, what people support, etc. if they really are?
For example, NBA finals had terrible ratings...suggests the BLM-antics had a negative effect on viewership. I'm concerned at some point, the honesty in ratings is erased and the media is telling us "we" are watching things "we" are not really watching...
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CU Medallion [73569]
TigerPulse: 100%
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Joined: 11/30/98
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well Neilson ratings are kind of f'd anyway imo
Oct 18, 2020, 11:03 AM
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its not actual viewership. It's calculated viewership.
You have to be a Neilson viewer. I was approached to be one and declined.
For example, whatever you watched that night has no bearing on the ratings. They dont know what YOU watched.
It only matters if you are a Neilson viewer. They only know the numbers of those viewers. They then take those numbers and do their magic calculations to form the numbers.
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Hall of Famer [24470]
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Right. His point, of course, is that by some measure they
Oct 18, 2020, 11:18 AM
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do tell us how many people watched what. There are very few major reporters of info that have not managed what they tell us, so a reasonable question is whether Neilson might do the same. They have incentive to be honest, because advertisers rely on them, and ir they get suspicious that they are being lied to, Neilson is out of business, it would seem.
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Rock Defender [53]
TigerPulse: 90%
Posts: 35
Joined: 11/30/98
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Crawl out of the rabbit hole
Oct 18, 2020, 12:31 PM
[ in reply to Re: i doubt they fibbed numbers. Take a few things to mind ] |
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You can draw a variety of conclusions from "ratings". I assume they would be out of business if they could not provide accurate viewership numbers. Advertisers probably rely on those numbers. Those are their customers. I would take a rest from this one.
Not everything is a conspiracy.
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110%er [7206]
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So now we're looking for a conspiracy theory to explain Trump's bad ratings.***
Oct 18, 2020, 11:21 AM
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