If people still think the TV market you are in decides the..

May 23, 2023, 11:47 AM

Value of your brand, please educate yourself. Media markets no longer determine brand value (And haven't since the last round of expansion almost 2 decades ago). It's all about eyes on TV sets across the country. You don't see conferences scrambling for Temple (4th Largest TV Market), Boston College (7th largest TV Market) or GT (8th largest TV Market).

These are the most watched brands in College Football in 2022 (Which I'll remind you was a "down year" for Clemson). Outside of Notre Dame, Clemson, and FSU, the rest are already in the Big10 or SEC...

Ranking The Most-Watched College Football Programs In 2022

The numbers next to each school indicate the average number of viewers per week for a 12-week season.
Streaming numbers are included when available. Games that do not have available data are counted as zero.

1. Ohio State — 5.80M
2. Alabama — 5.11M
3. Michigan — 4.37M
4. Tennessee — 4.13M
5. Georgia — 3.50M
6. Notre Dame — 3.30M
7. LSU — 3.22M
8. Texas — 3.06M
9. Penn State — 3.05M
10. Clemson — 2.59M
11. Florida — 2.57M
12. Oregon — 2.21M
13. TCU — 2.20M
14. Southern Cal — 2.07M
15. Florida State — 2.03M
16. Nebraska — 1.98M
17. Michigan State — 1.91M
18. Texas A&M — 1.87M
19. Maryland — 1.864M
20. Auburn — 1.863M
21. Arkansas — 1.80M
22. Mississippi — 1.753M
23. Oklahoma — 1.748M
24. Oklahoma State — 1.68M
25. UCLA — 1.591M

https://medium.com/run-it-back-with-zach/which-college-football-programs-were-the-most-watched-in-2022-94eca4f6acbd

Which college football programs were the most-watched in 2022?

Another college football regular season is in the books, so we have another year’s worth of TV viewership data to dig into. Below, I’ve listed each school’s average game viewership for the regular…

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