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Colleges move towards selling generic jerseys

by Tony Crumpton - Associate Editor - Friday, June 6, 2014 8:53 AM
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Three college football teams - Texas A&M, Arizona and Northwestern will offer generic football jerseys this season instead of current player numbers according to ESPN's Darren Rovell. One reason is to help with future litigation and legal exposure with student athletes.

Jersey sales appear to not be a huge source of income for schools as the Collegiate Licensing Company estimates that sales average for just 1.1 percent of all licensing revenue for each university. Basically, if a jersey sells for $60 dollars, the school makes between an estimated $3 dollars or $4 dollars in royalties.

Clemson vs The Citadel - Seniors on the hill Photos - 2013, Football, Tajh Boyd, The Citadel

It appears that the college sports consumer is headed towards a world of more generic - jerseys, video games, etc.

Here’s a sampling of jersey sales numbers from the 2012-2013 school year, which include jerseys for all sports, not just football:

Revenue from Jersey Sales (2012-2013) % of Total Licensing Revenue
Texas A&M $59,690 1.53%
West Virginia $56,728 1.62%
Wisconsin $47,437 1.23%
Clemson $12,375 <1%


In other legal news, the Ed O'Bannon trail will begin on Monday in Oakland that will affect the free market for college athletes and the NCAA also recently approved a $40 million dollar settlement to college athletes for their past likeness in games.
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