Music City Bowl Presented Generates Record $20.7 Million


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NASHVILLE, Tenn., ? Gaylord Hotels Music City Bowl Presented By Bridgestone representatives announced today that the 2006 Bowl generated a record $20.7 million impact on the local economy.


The Bowl?s attendance was 68,024? an all-time record for the Bowl and the game?s first sellout at LP Field. The Bowl had the seventh highest attendance out of all 32 bowl games, with only one non-BCS bowl having more fans in attendance.


"Nashville scored big this year with the Gaylord Hotels Music City Bowl Presented By Bridgestone between Clemson and Kentucky," said Mayor Bill Purcell. "Not only did the Bowl showcase our great city to a nationwide television audience, it also attracted tens of thousands of out-of-town fans here to experience all that Nashville has to offer."


The Bowl also made strides toward increasing community ownership in the event by increasing the local community involvement. Over 1,200 fans attended the sold out Coaches Luncheon presented by The Tennessean at Gaylord Opryland Resort & Convention Center and an estimated 12,000-15,000 fans attended the MusicFest/Battle of the Bands presented by CMT held downtown on Second Avenue the night before the game.


Additionally, the Bowl donated more than $27,500 to member leagues of its regional Youth Football Program, as well as more than $160,000 worth of game tickets through the generous support of local companies. Over 5,000 youth and their families attended the Bowl through the Youth Football Program.


?We are certainly pleased with all of the results from this year?s sold out Bowl,? said Dale Polley, Bowl chairman. ?In particular, the 51,000 out-of-town visitors that descended on Nashville between Christmas and New Years made a tremendous impact on our local economy and the bottom line of area hotels, restaurants, and attractions. It?s a terrific inaugural year for our new SEC-ACC match-up.?

Media coverage of the 2006 event substantially increased. The Bowl?s national television ratings grew 5% from last year, producing a 2.23 household rating on ESPN. The rating translates to roughly 2.5 million viewers during the Bowl?s three and a half hour national broadcast. Through its national radio network, Nevada Sports Radio Network, and participating team affiliates, the Bowl had more than 150 radio stations around the country broadcast the game. A Bowl record 380 credentialed media attended and covered the event.


The Bowl utilizes the Nashville Sports Council?s nationally recognized Scorecard report to measure the impact and effectiveness of sporting events on the local economy. The Scorecard, developed in partnership with Belmont University, measures economic impact, media exposure, and community involvement based on ratings and surveys from participants, spectators, volunteers and media.

style='font-size:10.0pt;font-family:Verdana;color:black;font-weight:bold'>SUMMARY
of 2003-2006 KEY RESULTS

Category

2003 Friday, Dec. 31 11:00 a.m. CST

Wisconsin vs. Auburn

2004 Friday, Dec. 31 11:00 a.m. CST

Alabama vs. Minnesota

2005

Friday, Dec. 30

11:00 a.m. CST

Minnesota vs. Virginia

2006

Friday, Dec. 29

12:00 p.m. CST

Clemson vs. Kentucky

Economic Impact

$14,687,400

$18,202,467

$7,775,986

$20,665,771

Attendance

55,109

66,089

40,519

68,024

National Television Rating

2.44

3.14

2.13

2.23

Out-of-town visitors

46,292

51,511

18,234

51,018

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