I spoke to a few mgrs over the past week and they said each store sets its own price. I've paid $3.99 to $5.99 per pack. Gas stations could put $12 and they would still fly off the shelf.
I kinda wish they would charge more but be bound not to charge more than let's say $8. It would be great to see some proceeds go to a good cause or charity that Dabo supports. From what I heard Coke is only making 8k Clemson National Championship glass bottles. That's $30k to $40k that would make a big impact to a charity here in this state.