Just for grins I pulled up the 2014 Seat Equity Plan to compare it to the 2017 Seat Equity Plan, here are the results for the lower deck sections:
The seats located between the following sections went up $50 per seat (i.e. 50 yd line seats): UP - UO P - O UF - UE F - E
The seats located between the following sections went up $250 per seat (i.e. 40 yd line seats): UQ - UP UN - UO Q - P N - O UG - UF UD - UE G - F D - E
The seats located between the following sections went up $200 per seat (i.e. 25 yd line seats): UR - UQ UM - UN R - Q M - N UH - UG UC - UD H - G C - D
The seats located between the following sections went up $160 per seat (i.e. 15 yd line seats): US - UR UL - UM S - R L - M UI - UH UB - UC I - H B - C
The seats located between the following sections went up $230 per seat (i.e. Goal line seats): UT - US UL - UK T - S L - K UJ - UI J - I
The seats located between the following sections went up $130 per seat (i.e. West End Zone seats): Y - X - W - V
I didn't compare the upper deck but it appears that some seats that had $0 value are now $100
So... The two groups getting with the biggest increases are the 40 yard line seat holders and the goal line seat holders. I can understand the jump for 40 yard line tickets - but goal line seats??
Oh well, I already donate more to IPTAY than the new seat equity plan requirements so it is of no consequence to me, but you gotta give it to D-Rad - dude loves squeezing money out us donors while the Tigers are on a hot streak.
One last thought - don't know how much this will increase revenue but this allows the student body to continue to attend the games for "free" then I'm OK with the increase.