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Team Captain [456]
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How do we get into the top athletic revenue schools while still being in the ACC?
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Jun 15, 2023, 4:53 AM
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I saw this total revenue chart. How do we get into the Top 17 schools for athletic revenue and we’re not in the SEC or the BIG? How does Virginia get in? Top schools in 2022 in athletic revenue via
@usatodaysports
(in millions of dollars)
1-Ohio State $251
2-Texas $239
3-Alabama $214
4-Michigan $210
5-Georgia $203
6-LSU $199
7-Texas A&M $193
8-Florida $190
9-Penn State $181
10-Oklahoma $177
11-Auburn $174
12-Michigan State $172
13-Indiana $166
14-Virginia $161.9
15-Florida State $161.1
16-Kentucky $159
17-Clemson $158
18-Tennessee $154
19-Oregon $153
20-Arkansas $152
21-Iowa $151
22-Wisconsin $150
23-Louisville $146
24-Illinois $145.7
25-Washington $145.1
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CU Guru [1189]
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Re: How do we get into the top athletic revenue schools while still being in the ACC?
Jun 15, 2023, 4:57 AM
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Well for one, the T in IPTAY certainly doesn’t stand for ten anymore.
But this is a great question. No wonder the gamecocks are so scared of us joining the SEC.
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110%er [8003]
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Re: How do we get into the top athletic revenue schools while still being in the ACC?
Jun 15, 2023, 7:06 AM
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Actually it’s not a good question. TV revenue is one component of overall revenue. The massive TV contracts for the two big dogs had not kicked in when this list was made
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110%er [5401]
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Re: How do we get into the top athletic revenue schools while still being in the ACC?
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Jun 15, 2023, 6:11 AM
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I have attempted to research what was counted as revenue. I have come up with media rights, bowl revenue, ticket sales, student sales, royalties and licensing, and donor contributions. Please correct my list if you disagree with it.
Looking at the list, media rights will not be easily handled but, hopefully corrected in a few years. If not, Clemson will fall further down the list of schools. Bowl revenue is what it is. Hopefully with the new rules, Clemson will get to keep any future CFP money. Ticket sales is an interesting one. Clemson needs people purchasing tickets. Not all games are sellouts. Folks need to also join IPTAY to improve donor contributions. Royalties and licensing are also interesting. If the GOR issue drags on, I expect to see company names popping up on new places at DV.
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Athletic Dir [865]
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Re: How do we get into the top athletic revenue schools while still being in the ACC?
Jun 15, 2023, 6:16 AM
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Clemson would be too 5 if not locked into the GOR.
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Heisman Winner [135999]
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There is an interesting name missing from that list
Jun 15, 2023, 6:42 AM
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We keep hearing Notre Dame will never accept full membership because they are rolling in the NBC money and yet . . . .
Or, I just had a thought, do we not know how much they have because private schools don’t have to report revenue?
That must be it
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110%er [8003]
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Re: There is an interesting name missing from that list
Jun 15, 2023, 7:03 AM
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The list is of public schools which is why you don’t see ND, Miami, Duke or Furman
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CU Medallion [65537]
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If you had told me two ACC schools had more income than
Jun 15, 2023, 7:35 AM
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Clemson, I might have picked FSU as one of them. But, VIRGINIA? Are you kidding me? Like that crying Coot after the Citadel loss, all I can say is, HOW?
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110%er [8003]
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Re: If you had told me two ACC schools had more income than
Jun 15, 2023, 7:59 AM
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UVA has a very wealthy alumni base
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110%er [8538]
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Re: How do we get into the top athletic revenue schools while still being in the ACC?
Jun 15, 2023, 8:42 AM
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We had a net gain of $15 million and that is in the top group. A successful athletic department is about more than making deposits and our coaches are lacking for nothing because we have built the infrastructure over the years.
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CU Guru [1212]
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Re: How do we get into the top athletic revenue schools while still being in the ACC?
Jun 15, 2023, 11:07 AM
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We don't. You can only raise so much money from donors, and while you may get a big donation every now and then it is not sustainable. But the yearly 50-60 million gap can not be overcome while locked in a long term contract that keeps you behind. Revenue sharing will not bridge the gap either. The Big 12 is a case study in what happens when programs out grow mid-level money. Texas and Oklahoma were strategically placed to dominate the Big 12 in the 2010s with the Longhorn and Sooner network. In 2019 the other schools in the Big 12 sold their third party TV rights to ESPN for a total price of 40 million in order to close the gap with Texas and Oklahoma. Even with the Longhorn and Sooner network Texas and Oklahoma were falling behind SEC and Big10 schools that were able to collectively negotiate more lucrative TV deals and as a result they made it know they would be leaving the conference. Clemson and FSU are now in the exact same position. Two programs with large commercial appeal that have outgrown mid-level money. Nothing short of a complete renegotiation of the current ACC TV deal will solve the problem. That will not happen because ESPN will not subsidize the other 10 or so less valuable ACC schools that they can broadcast now at bargain prices. However both the SEC and ESPN in the past few days have made known two things that help both Clemson and FSU. We all know the SEC has said Miami is not in the picture and that the SEC is not interested in expanding its regional footprint. In other words as I have said all along Clemson and FSU are its two schools. Secondly, ESPN does not want to lose the FSU and Clemson brands which it now has as part of the ACC contract. To let them go to the Big10 would mean that Fox and NBC would be the beneficiaries of those brands. Which means that they would be willing to make concessions for a move to a sister network with the SEC and possibly negate the current GOR for the ACC. Now Clemson would still be open to ACC lawsuit but without ESPN along for the ride the outcome would be much more favorable. The situation then would be more in line with the Maryland vs ACC lawsuit in 2010 which was more bluster than bite.
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